Padmanabhan N S - Assistant Professor

Email-ID : padmanabhan@rajagiri.edu

Padmanabhan has an experience of more than 15 years in academics. His area of interest includes Marketing, Advertising, Brand Management and Consumer Behaviour. He handles a Facebook page “Marketing Brains” and authors a blog in marketing - Marketing Brains (www.marketingg-brains.blogspot.in). He did his MBA in Marketing and Finance and also possess MPhil in Management and MSc. In Applied Psychology. He obtained his PhD in Management from Pondicherry University, Karaikkal Campus.  He also had an entrepreneurial stint for around 6 years running his own logistics firm. 

Educational Qualification

MBA, MPhil (Management), MSc. (Applied Psychology), PhD

Publication

  • A case titled “Do Advertising Dictate Culture – A Case on Indian Advertisements”  has been been published in ET Cases(ISBN:97881931991 – 4 - 1). The case is also available online in ET Cases Portal.
  • A case titled “ Do or Die: The Dilemma of AALAYA Logistics” has been published in  “PERSPECTIVA – A Case Research Journal” of Symbiosis Institute of Business Management, Bengaluru (Volume II Number II | ISSN: 2394-9961)

Additional Information

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