Educational Qualification

• M.B.A, M.Phil, P.hD

Consultancy

• A consultancy work on Feasibility of a Shopping Mall in Trichy for Femina Group of Companies, 2003
• A consultancy work on Feasibility of Starting a Entertainment based Mall in Trichy for Femina Shopping Mall ( Retailing Division of Femina Group of Companies), 2007
• A consultancy work on Feasibilty of opening Factory outlets in Tier II and Tier III cities for Femina Shopping Mall ( Retailing Division of Femina Group of Companies), 2008
• A consultancy work on Feasibility of opening speciality store for imitation jewellery in Trichy for Femina Shopping Mall ( Retailing Division of Femina Group of Companies), 2008
• Training programme on “Service Marketing” for Department of Cooperative Society officers at Jamal Mohamed College, Trichy, 2008.
• A consultancy work on Benchmarking HRD practices of FSM,Trichy with other leading Textile retailers in Trichy for Femina Shopping Mall ( Retailing Division of Femina Group of Companies), 2009
• A consultancy work on Analysis of Home Furnishing market in Trichy for Femina Shopping Mall ( Retailing Division of Femina Group of Companies), 2010
• Two Training programmes for Department of Posts and Telegraphs on “Marketing ” at Main office, Trichy, 2010
• Conducted a workshop on “Statistical Tools Implementation” at Heber Institute of Management Studies, Trichy, 2013

Journal Publication

• Thomas, B.J., & Suganya, G. (2025). A study on behavioural outcomes of patients towards humanoid service robots (HSR) in health care settings. Academy of Marketing Studies Journal, 29(2), 1-8, (ABDC-B).
• Do Environmental, Social, and Governance Performance Impact Firm Performance? Evidence from Indian Firms, Indonesian Journal of Sustainability Accounting and Management, June ,2022 (ABDC C).
• A study on showroom effectiveness with respect to Bata India Ltd Jamal Academic Research Journal, Vol. 1, No. 2, 2004
• A Study on providing urban amenities in Gudalore rural area in Trichy District according to vision 2020 of A.P.J.Abdul Kalam Jamal Academic Research Journal, Vol. 2, No. 1, 2005
• Financial and Marketing assistance for entrepreneurs Book Titled “ Current trends in entrepreneurship”,Deep & Deep Publications Pvt. Ltd., 2005
• A study on Feasibility of starting a New Entertainment Based Retail Mall in Trichy Jamal Academic Research Journal, Vol. 4, No. 2, 2007
• A Study on Brand Personality of Close up brand in Trichy District Indian Journal of Marketing, Vol XXX VIII, 2008
• A Study on Brand Personality of Colgate brand in Trichy District ,Vikalpa, Vol 33.3, 2008
• An empirical study on variation in visitors motivation to visit a Theme park, Journal of contemporary Management research, Vol 4, Issue 1, 2010
• “Business to Business Marketing” Book for M.B.A Distance education of Bharathidasan University, Trichy, 2010
• Modeling the Evaluation of Customer Based Brand Equity of Two wheelers Asian Journal of Research in Business Economics and Management, Vol 2, Issue 5, 2012
• Evaluating AAKER’S Brand Equity Model for Four Wheelers Asian Journal of Research in Business Economics and Management, 2012
• Testing the weak form efficiency of Indian Stock Market with special reference to BSE SCMS -Indian Journal of Management, 2012
• Modeling the Evaluation of Customer Based Brand Equity of Two wheelers Advances in Management, Vol. 5(6), 2012
• Validation and Evaluation of Burnout among Nurses International Journal of Research in Commerce, Economics & Management, Vol(2), Issue 5, 2012
• A study on institution Brand Engagement of MBA students in Tiruchirappalli, The Journal Contemporary Management Research, Special Issue, 2012
• The Critical role of Faculty Engagement in Business Management Programs, The Journal of Applied Management and Investments, Vol 3, 2012
• A New Procedure of Clustering Based on Multivariate Outlier Detection, Journal of Data Science 11(2013),69-84, 2013
•  Fuzzy Clustering approach to Employer Brand Positioning – An Indian Employer Study , Journal of Academic Research in Economics ( JARE),2014
• “ Work life Balance” in  a  Book “ Issues & Solutions in Work Life Balance”, Archers and Elevators Ltd., 2014
• “Measurement Model of Employer Brand Personality: A Scale Construction”, The Journal Contemporary Management Research, 2016
• “ A Novel Two way  clustering based on Multivariate outlier detection”, International Journal of Statistics & Economics, Vol 17, 2016
• “Effect of patient centredness on health service experience: Mediation of patient satisfaction”, British Journal of Healthcare Management, 2017
• “Satisfied Patients? An Investigation of Eye Care Services in Hospitals in South India” , British Journal of Healthcare Management, 2019
• “The Strategic Urge - Employer Brand Positioning Of Banking And Financial Services Industry”, Think India Journal, 2019
• Branding In The Milleneum - Employer Brand Vs Corporate Brand, Think India Journal, 2019

Paper Presentation

• Presented a paper titled “E – Commerce in India and Canada” ,XVIII IACS International        Conference at Gurukul Kangri University, Haridwar, Uttaranchal, 2002
• Presented a paper titled  “ India centric management”, National conference organized by Canara Bank School of Management Studies in associatrion with Bangalore University, 2002
• Presented a paper titled “ Prospects for cultural industries in Asia Pacific in an era of Globalisation &  the impact of Globalisation & consumerism on consumer behavior in Asia Pacific region” XIX Indian Association of Canadian Studies  International conference at University of Mysore, 2003
• Presented a paper titled “Branding in India and Canada: Challenges due to diversity”, XX Indian Association of Canadian Studies  International conference at University of Rajasthan, Jaipur, 2004
• Presented a paper titled  “The effect of Technological Advances on the retailing industry in Canada and India”, XXI  Indian Association of Canadian Studies  International conference at Osmania University, Hyderabad, 2005
• Seminar Convener for a AICTE sponsored National Seminar Titled “ Retailing Strategies for Indian Market “ at Jamal Institute of Management, 2005
• Presented a paper titled “Combating Environment Degradation in India & Canada” ,XXII  Indian Association of Canadian Studies  International conference at University of Madras, Chennai, 2006
• Seminar Convener for a AICTE sponsored National Seminar titled “Changing Paradigms  in Services Marketing”  at Jamal Institute of Management, 2007
• Presented a paper titled “An empirical study on variation in visitors motivation to visit a theme park” ATHENAEUM 2010 organized by Bharathidasan Institute of Management(B.I.M), 2010
• Chaired a session on “ Strategic Human Resource Management : Perspectives and practices” UGC Sponsored national seminar organized by PG and research & department of Human Resource Management, St Josephs College, Trichy, 2010
• Organized a National Seminar on Management at Jamal Institute of Management, 2011
• Presented a paper titled ”A study on Institution Brand Engagement of MBA students in Tiruchirappali” , VI International Conference on Management Research organized by CECMAR, BIM, Trichy, 2012
• Presented a Paper titled” Examining the relationship between student course engagement, institutional brand engagement and student academic performance among MBA students in Tiruchirappalli”, 4th conference on Excellence in Research and Education organized by Indian Institute of Management, Indore, 2012
• Organized a National Seminar on Finance at Jamal Institute of Management National Seminar on Finance at Jamal Institute of Management, 2012
• Presented a paper titled “A Study On The Effects Of Patient Engagement Strategies for Better    Treatment Outcomes”, 8^th Annual  National Conference PRISM 2013, ‘ Making Health Care Patient Centered’ at LAICO Aravind Hospital, Madurai, 2013
• Presented a paper titled “Employer Brand Positioning Of Leading Indian Companies - The Strategic Urge ”, Strategic Management Forum XVI Annual Convention  “ India & Indigenous Strategies”, IIM Kozhikode
• Presented a paper titled “Comparison Of Doctor Brand Identity And Hospital Brand Identity – A Strategic View Of Health Care Industry ”, Strategic Management Forum XVI Annual Convention  “ India & Indigenous Strategies” , IIM Kozhikode
• Presented a paper titled “ Fuzzy Clustering Approach to Employer Brand Positioning”, 1st International Conference on Business Analytics & Intelligence, 11 – 13, December, IIM Bangalore
• " Designing A Patient Engagement Scale For Eye Care Patients Using Exploratory And Confirmatory Factory Analysis”, 1st International Conference on Business Analytics & Intelligence, 11 – 13, December, IIM Bangalore
• Presented a paper titled “ Reaching the Subaltern – A Study based on Money Markets in Tamil Nadu”, International Conference on Research in Marketing(ICRM 2013), Convened by IIT Delhi, Curtin University & XLRI Business School
• Presented a paper titled "Patient engagement scale for bottom of the pyramid diabetic patients: scale development and validation", 2015 IMRA (International Management Research Academy, London, UK) -IIMB International Conference
• Presented a paper titled “Mediating effect of Work-Life Balance on the relationship between Work Life Enrichment and Organizational commitment for IT Women Employees", 2015 IMRA (International Management Research Academy, London, UK) -IIMB International Conference
• Chaired a session on“ Health CareManagement”, 2015 IMRA- IIMB International Conference: 'Inclusive Growth & Profits with Purpose: New Management  Paradigm' during Dec 16-18, 2015 at Indian Institute of Management -Bangalore
• Presented a paper titled “Measurement Model of Employer Brand Personality: A Scale Construction”, VII International Conference on Management Research, ATHENAEUM, organized by CECMAR, BIM, Trichy,2016
• Presented a paper titled “ A Logistic Regression model to identify the key determinants of patient engagement for diabetic patients”, VII International Conference on Management Research, ATHENAEUM, organized by CECMAR, BIM, Trichy,2016
• The Employer Brand Personality of Companies a critical Review, National Conference on Insights in Marketing “ Marketing: Rethink, Reinvent & Reskill” organized by Rajagiri Centre for Business Studies, Kochi,2016
• Mediator Analysis of Patient Engagement in Eye care: Role of Patient Centeredness, Patient Experience, Patient Satisfaction & Patient Loyalty, National Conference on Insights in Marketing “ Marketing: Rethink, Reinvent & Reskill” organized by Rajagiri Centre for Business Studies, Kochi,2016
• Presented a paper titled “Examining the mediating & moderating effects of consumer attitude and corporate reputation for the belief, concern & Behavioural Response Relationship of Social Media Advertising” , 2017 IIM Indore- NASMEI Summer Marketing conference held on July 27-29,  2017 at IIM Indore
• Presented a paper titled 'Competitive intelligence collection and use by the Sales representative and its impact on adaptive selling', 2017 IIM Indore- NASMEI Summer Marketing conference held on July 27-29,  2017 at IIM Indore
• Presented a paper titled 'Patient Centeredness and Health Service Experience: The Mediating Effects of Patient Satisfaction in Eye Care', 2017 IIM Indore- NASMEI Summer Marketing conference held on July 27-29,  2017 at IIM Indore
• Presented a paper titled 'Candidate Journey to customer Journey: Building employer Brand Personality to create customer value', 2017 IIM Indore- NASMEI Summer Marketing conference held on July 27-29,  2017 at IIM Indore

Workshops / Training Attended

• FDP organized by Karunya Institute of Technology & Science on Multivariate Statistical Tools for Research using SPSS Package, 2003
• QIP organized by IIT Madras  on Services Management, 2005
• Workshop on “ Curriculum Development and Evaluation” TANCHE and UGC Sponsored Three Day Workshop organized  by UGC-Academic Staff College, Bharathidasan University, 2006
• Workshop on “Data Analysis for Management Research” FDP organized by Indian Institute of Management, Kozhikode, 2008
• Programme on “ Strategic Management for Teachers: Foundation Course Executive Education Programme organized by IIM, Bangalore, 2009
• Attended a seminar on “Quality Enhancement in Teaching, Research and Extension in Higher Education Institutions- Prospects and Problems” NAAC sponsored national seminar organized by Internal Quality Assurance cell, Jamal Mohamed College, Trichy, 2010
• Attended a seminar on “ Creating Competitiveness to excel in higher education – a TQM approach” Seminar organized by Internal Quality Assurance Cell, Jamal Mohamed College, Trichy., 2010
• National Seminar on Examination Reforms organized by Jamal Mohamed College, Trichy, 2012
• UGC Sponsored Seminar on “ Teaching, Learning and Research in Higher Education – Excellence and Beyond Excellence” organized by IQAC Jamal Mohamed College, Trichy, 2012
• Workshop on “Reforms of Undergraduate and Postgraduate Curriculum for enhancing Employability” for Members of Board of Studies organized by Curriculum Development Cell, Bharathidasan University, Tiruchirappalli, 2013
• Attended a training programme on Meta Analysis Research organized by Department of Rajagiri College of Social Sciences, 2015
• One day Faculty development Programme on Bloom’s Taxonomy organised by Rajagiri Centre for Business Studies, 2016
• One day Faculty development Programme on Case Teaching organised by Rajagiri Centre for Business Studies, 2016
• FDP organized by Systems Domain, Rajagiri Centre for Business Studies on the Academic referencing programme on “Write & Cite”, 2017
• Workshop organized by Rajagiri College of Social Sciences(Autonomous) on “Academic Writing”, 2018
• Workshop organized by Rajagiri College of Social Sciences(Autonomous) titled “Teaching with Simulations”, 2018
• Workshop organized by ”Rajagiri Business School”, on “Qualitative Research Techniques”, 2019

Professional Memberships

•  Member of Board of Governors of MBA programme of Jamal Institute of Management
• Member Board of Studies of Bharathidasan University in Management (PG)
• Member Board of Studies of Bishop Heber College, Trichy & Jamal Institute of Management, Trichy.
• Member of Academic Council of Jamal Mohamed College, Trichy
• Member of Internal Quality Assurance Cell of Jamal Mohamed College, Trichy.
• Advisory member of Femina Shopping Mall (Textile Division)
• Institutional Member of CII, Trichy
•  Life Time Member of Indian Association of Canadian Studies