image
People
Dr. Aby Abraham

Dr. Aby Abraham Email-ID: abyabraham@rajagiri.edu

<p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif">Aby did his PGDM and doctorate in management from XLRI Jamshedpur, and holds mechanical engineering degree from CET, Trivandrum. He teaches consumer behavior related topics along with Brand, Retail and Services management. Previously, he functioned as Director for Asian School of Business, Trivandrum and taught as an adjunct faculty at Business Administration Department of Dubai University College. Aby left industry to purse doctoral research at XLRI.&nbsp;&nbsp; He looks for &lsquo;meaning of possessions&rsquo;, leading to the process of meaning making. Thus, his area of interest covers semiotics to social anthropology in consumer behavior side of marketing. The cultural changes due to social class change, impact of technology, and media, do change consumer&rsquo;s taste, and the resultant possessions and meanings derived; thus, making it imperative to understand the process and direction. Country of Origin effects and entry strategies to culturally diverse markets are also of interest. He entered academics with 23 years of professional experience, starting as an engineer on the shop floor to Area Manager to Regional Contracts Manager to Heading Country Operations, with various international firms; like Lloyd&rsquo;s Register, ABS Group, Bureau Veritas, Velosi etc. This enabled him to have a broad view of real-life business scenarios that is useful in understanding ground realities. Although his industry career, he worked in B2B Services sector of Petro chemical Industry.</span></span></p>

Educational Qualification

  • B-Tech (Mechanical)
  • PGDBM - XLRI
  • FPM - XLRI

Journal Publication

  • Abraham, Aby and Patro, Sanjay (2014), “‘Country of Origin’ Effect and Consumer Decision Making”, Management and Labour Studies, 39(3), 309-318. Crossed more than 2000 plus reads in ResearchGate. Citations: 27, Google h-index:1.
  • Abraham, Aby (2020), “Meaning Appropriation of Innovation and Customer Ownership: A Study of AGS Cars in India”, Conference proceedings 04th International Conference on Marketing, Technology & Society 2020, Indian Institute of Management Kozhikode, ISBN : 978-93-5419-748-

Conferences / MDPs Attended / FDPs Attended

  • June 2015: Consumer Culture Theory Conference 2015, Arkansas, USA “Exclusivity: Developing Theory”; Aby Abraham, Russell Belk, Sanjay Patro and Debasish Pradhan.
  • Dec 2014 : Marcon, IIMC, Kolkata, India. “Social Group Exclusivity: Developing an Understanding”; Aby Abraham, Russell Belk, Sanjay Patro and Debasish Pradhan.
  • Jan 2014 : 2014 Annual Conference of Emerging Markets Conference Board , IIM Lucknow – Noida Campus, India; “Understand Consumer’s Meaning”; Aby Abraham and Sanjay Patro.
  • Dec 2013 : International Conference on Research in Marketing 2013, IIT Delhi, India; “Country of Origin’ Effect and Consumer Decision Making in today’s Market"; Aby Abraham and Sanjay Patro.
  • Resource Person for Rajagiri Research Conference on “Qualitative Research ” in connection with  National Conference on Insights in Marketing (NCIM-2020), on October 13th , 2020.
  • 6 + 6 days, AICTE funded STTP “Workshop on Qualitative Research” 05-10-20 to 10-10-20  & 14-09-20 to 19-09-20, at Rajagiri Business School
  • 6 days, AICTE funded STTP “ Teaching with Simulations” 16-11-20 to 17-11-20 at Rajagiri College of Social Sciences
  • Resource Person for Pre-conference Workshop on “Qualitative Research Techniques” in connection with Two day National Conference on Insights in Marketing (NCIM-2020), on February 07th , 2020 at Rajagiri Marketing Conference
  • Resource Person for Pre-conference Workshop on “Qualitative Research Techniques” in connection with Two day National Conference on Insights in Marketing (NCIM-2019), on February 1st , 2019 at Rajagiri Business School. 
  • Resource Person for "Introduction to Qualitative Research", National Level Research Orientation Programme on 17th February 2018, at “Maharaj’s College, Ernakulam” (A Government Autonomous College).
  • Resource Person for Pre-conference Workshop on “Academic Writing” in connection with Two day National Conference on Insights in Marketing (NCIM-2018), on February 2nd , 2018 at Rajagiri Business School. 
  • Resource person for 'One Day Workshop on Qualitative Research Methods' on 15th October, 2016 at Rajagiri Business School

Other Details

  • Abraham, Aby and Patro, Sanjay (2013), “Royal Enfield - Centenarian Going strong”; Case Study Centre, XLRI.