Harish B

Harish B Email-ID :;

DOJ: 15-11-2010

With more than 19 years of experience in the industry and academics, his interests include marketing, branding, marketing research and sales. A keen observer of brands and marketing practices, he authors the internationally renowned marketing blog – Marketing Practice. An MBA in Marketing and Executive PGDM in Marketing and Strategy from IIM Kozhikode, his career started with India’s leading media house – Malayala Manorama Co Ltd . After a stint of 6 years in industry, he switched over to academics and worked as Assistant Professor at SCMS Kochi and IBS Kochi before joining Rajagiri. Harish also conducts MDPs , training and consultancy programs in the areas of marketing.

Educational Qualification

  • BSc
  • MBA(Mktg)
  • Executive PGDM(IIM-K)
  • M.Phil

Work Experience (Research /Teaching)

  • Assistant Professor at Rajagiri College of Social Sciences, Cochin
  • Assistant Professor at IBS Kochi
  • Assistant Professor at SCMS Cochin
  • Executive- Marketing at Malayala Manorama Co Ltd

Area of Interest (Research /Teaching)

  • Marketing Management
  • Brand Management
  • Sales Management
  • Sales Training
  • Marketing Strategy for Small and Medium Enterprise

Research Projects

  • Conducted Market feasibility study of an ayurvedic clinic venture for a reputed firm in Cochin. (2016)
  • Conducted FDP on NBA accreditation for a reputed B-School in Cochin (2015)
  • Resource person for Entrepreneurship Development Program for KITCO on Brand Building for Entrepreneurs ( 2014)
  • University Grants Commission -Minor Research Project
  • Marketing Research consultancy project for a leading FMCG Company in Kerala (2013)
  • Consultancy Project on market analysis and entry strategy for a small appliance company ( 2013)
  • Consultancy project for Coconut Development Board (2013)
  • Consultancy Project for Retirement Home Startup( 2013)
  • Session-Keynote address on Branding Kerala Ayurveda at Kerala Ayurveda Marketing Conclave organized by CII Kerala Chapter ( 2012)
  • Session on Marketing Research for Entrepreneurs conducted for KITCO (2012)
  • Resource Person for Sales Workshop conducted for Coir Board (2011)
  • Sales Conference Speaker for Nice Chemicals Cochin (2009)
  • Business Strategy Workshop for Sterling Printers Cochin (2009)
  • Training on Business Meetings for Cognizant Technology Solutions (2008)
  • Training program conducted for SBI Relationship Managers in Personal Selling techniques (2007)
  • Resource Person for Marketing in “ General Management Programme “ for Wipro Project Managers conducted at SCMS ( 2007)
  • Resource person for Marketing in “Training of Women Entrepreneurs Program” conducted by Kochi Refineries. (2006)
  • Sales Training conducted for sales personnel of Kerala State Bamboo Corporation. (2006)
  • Sales Training and sales management module prepared and executed for the PGDBA students of SCMS.
  • Experience gained in Sales Training by conducting the first ever sales-training for Newspaper agents in Malayala Manorama. Later the company in the corporate level adopted the training programme. (1999)
  • Sales training conducted for part-time correspondents on sales in Malayala Manorama. (1999)



Journal Publication

  • Article titled  Story Telling By Brands , Dhanam Magazine , June, 2013
  • Chapter on E-Marketing published in Book – Marketing Management, APH Publishers, New Delhi June 2011.
  • Building Brand Tribes , Advertising Express, October 2009
  • The teasing of Teasers, Advertising Express, April 2009
  • The new definition of marketing, Advertising Express, January 2009
  • The logic of limited Editions, Marketing Mastermind, January 2009
  • What should MBA students do in recession, Dhanam, December 15,2008
  • Marketing in Recession , Dhanam Magazine ,November 30,2008
  • Anatomy of Rebranding , Marketing Mastermind September 2008, ICFAI Press
  • Consumer Generated Media : Can you Ignore it ? , The Effective Executive March 2008, ICFAI Press
  • “ Having a Indian Heart ” Published in Business Standard dtd 08/01/2008
  • Be Right the First Time ,The Effective Executive, December 2006 ,ICFAI Press.
  • Managing Moments of Truth ,The Effective Executive ,June 2006 (ICFAI Press)
  • The Permissible Bluffs , The Effective Executive March 2006 ,ICFAI press
  • Stranded Customer : The sinking of Relationship ,The Effective Executive December 2005 , ICFAI Press

Paper Presentation

  • Presented paper on Impact of Celebrity Endorsement in consumer’s attitude towards brands and purchase intention at National Conference on Traditional concepts of Marketing, RCSS, 2013

Conferences / MDPs Attended / FDPs Attended


Conferences / MDPs Organised / FDPs Organised


Workshops / Training Attended

  • Dale Carnegie’s Motivational Sales by MARCAssociates/ NLP for sales By CCMC Mumbai,
  • National Institute of Sales/ MILTS,
  • Personal Effectiveness Training by CCMC Chennai
  • FDP from IIM Kozhikode
  • ECCH case method training at MICA Ahmedabad

Workshops / Training Organised




Professional Memberships


Awards And Achievements


International Exposure


Administrative Roles


Other Details

  • Presentation made on "Rethinking Marketing"