Educational Qualification

• BSc
• MBA(Mktg)
• Executive PGDM(IIM-K)
• M.Phil
• NET

Work Experience (Research /Teaching)

• Assistant Professor at Rajagiri College of Social Sciences, Cochin
• Assistant Professor at IBS Kochi
• Assistant Professor at SCMS Cochin
• Executive- Marketing at Malayala Manorama Co Ltd

Area of Interest (Research /Teaching)

• Marketing Management
• Brand Management
• Sales Management
• Sales Training
• Marketing Strategy for Small and Medium Enterprise

Research Projects

• Conducted Market feasibility study of an ayurvedic clinic venture for a reputed firm in Cochin. (2016)
• Conducted FDP on NBA accreditation for a reputed B-School in Cochin (2015)
• Resource person for Entrepreneurship Development Program for KITCO on Brand Building for Entrepreneurs ( 2014)
• University Grants Commission -Minor Research Project
• Marketing Research consultancy project for a leading FMCG Company in Kerala (2013)
• Consultancy Project on market analysis and entry strategy for a small appliance company ( 2013)
• Consultancy project for Coconut Development Board (2013)
• Consultancy Project for Retirement Home Startup( 2013)
• Session-Keynote address on Branding Kerala Ayurveda at Kerala Ayurveda Marketing Conclave organized by CII Kerala Chapter ( 2012)
• Session on Marketing Research for Entrepreneurs conducted for KITCO (2012)
• Resource Person for Sales Workshop conducted for Coir Board (2011)
• Sales Conference Speaker for Nice Chemicals Cochin (2009)
• Business Strategy Workshop for Sterling Printers Cochin (2009)
• Training on Business Meetings for Cognizant Technology Solutions (2008)
• Training program conducted for SBI Relationship Managers in Personal Selling techniques (2007)
• Resource Person for Marketing in “ General Management Programme “ for Wipro Project Managers conducted at SCMS ( 2007)
• Resource person for Marketing in “Training of Women Entrepreneurs Program” conducted by Kochi Refineries. (2006)
• Sales Training conducted for sales personnel of Kerala State Bamboo Corporation. (2006)
• Sales Training and sales management module prepared and executed for the PGDBA students of SCMS.
• Experience gained in Sales Training by conducting the first ever sales-training for Newspaper agents in Malayala Manorama. Later the company in the corporate level adopted the training programme. (1999)
• Sales training conducted for part-time correspondents on sales in Malayala Manorama. (1999)

Journal Publication

• Relationship Quality in Business-to-Business Contexts: A Systematic Review and Future Research Agenda, Journal of infromatics education and research, July, 2023 (ABDC C).
• Understanding Consumer Trust in E-commerce in emerging markets: A Comprehensive Analysis of Factors and Their Impacts, European Economic Letters, November, 2023 (ABDC C).
• Article titled  Story Telling By Brands , Dhanam Magazine , June, 2013
• Chapter on E-Marketing published in Book – Marketing Management, APH Publishers, New Delhi June 2011.
• Building Brand Tribes , Advertising Express, October 2009
• The teasing of Teasers, Advertising Express, April 2009
• The new definition of marketing, Advertising Express, January 2009
• The logic of limited Editions, Marketing Mastermind, January 2009
• What should MBA students do in recession, Dhanam, December 15,2008
• Marketing in Recession , Dhanam Magazine ,November 30,2008
• Anatomy of Rebranding , Marketing Mastermind September 2008, ICFAI Press
• Consumer Generated Media : Can you Ignore it ? , The Effective Executive March 2008, ICFAI Press
• “ Having a Indian Heart ” Published in Business Standard dtd 08/01/2008
• Be Right the First Time ,The Effective Executive, December 2006 ,ICFAI Press.
• Managing Moments of Truth ,The Effective Executive ,June 2006 (ICFAI Press)
• The Permissible Bluffs , The Effective Executive March 2006 ,ICFAI press
• Stranded Customer : The sinking of Relationship ,The Effective Executive December 2005 , ICFAI Press

Paper Presentation

• Presented paper on Impact of Celebrity Endorsement in consumer’s attitude towards brands and purchase intention at National Conference on Traditional concepts of Marketing, RCSS, 2013

Workshops / Training Attended

• Dale Carnegie’s Motivational Sales by MARCAssociates/ NLP for sales By CCMC Mumbai,
• National Institute of Sales/ MILTS,
• Personal Effectiveness Training by CCMC Chennai
• FDP from IIM Kozhikode
• ECCH case method training at MICA Ahmedabad

Other Details

• Presentation made on "Rethinking Marketing"