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People
Somesh Kumar Sinha

Somesh Kumar Sinha Email-ID: somesh@rajagiri.edu

<p style="margin-left:0cm; margin-right:0cm; text-align:justify"><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif">Dr. Somesh has done his PhD in Marketing Management from Maulana Azad National Institute of Technology Bhopal.&nbsp;He was a UGC Research Fellow.&nbsp; His research area includes Sales Promotion, Brand Management, Consumer behavior, Digital and Social Media Marketing.&nbsp; He has research publications in various international journals to his credit.&nbsp;He has also presented papers in national and international conferences.&nbsp;He also has five years of teaching and industry experience.&nbsp;</span></span></p>

Educational Qualification

  • PhD in Marketing Management, Maulana Azad National Institute of Technology Bhopal
  • MBA in Marketing Management, The ICFAI University, Dehradun
  • BSc, Pt Ravi Shankar Shukla University Raipur Chhattisgarh

Work Experience (Research /Teaching)

  • Assistant Professor, AMITY University Raipur, (Feb 2020 – Oct 2020)
  • Assistant Professor, ITM University Raipur, (Aug 2018 – Jan 2020)
  • Marketing Executive, Chhattisgarh Handicraft Development Board, Raipur
  • Marketing facilitator, Chhattisgarh State Medicinal Plants Board, Raipur (Oct 2009 –Oct 2011)

Journal Publication

  • Dubey, A., & Sinha, S. K. (2024). Does Social Media Exposure Shape Consumer Response in the Form of Panic Buying? Journal of Creative Communications, 19(2), 130-146. https://doi.org/10.1177/09732586231160589 , (Scopus – Q2)
  • Sinha, S.K. & Archi Dube. “Does Social Media Exposure Shape Consumer Response in the Form of Panic Buying?”, Journal of Creative Communication, ,ISSN- 0973-2594, (Scopus Q2)
  • A Systematic Literature Review of the Sales Promotion’s Utilitarian and Hedonic Benefits, Accepted for publication in International Journal of Business Excellence, Inderscience Publication, Scopus, ABDC-C.
  • Sinha, S.K. & Verma, P. (2020). Impact of Sales Promotion’s Benefits on Perceived Value: Does Product Category Moderate the Results?. 52 (101887) Journal of Retailing and Consumer Services. SSCI, Scopus, ABDC-A.
  • Sinha, S.K. & Verma, P. (2019). The link between Sales Promotion’s Benefits and Consumers Perception: A comparative study between Rural and Urban Consumers. Global Business Review (Sage Publishers), 20(3), 498–514. Scopus, ESCI, ABDC - C.
  • Sinha, S.K. & Verma, P. (2018). Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation. Global Business Review (Sage Publishers), 19(6), 01-18. Scopus, ESCI, ABDC Ranking - C.
  • Sinha, S.K. & Verma, P. (2017). Consumer’s Response towards Non-Monetary and Monetary Sales Promotion: A Review and Future Research Direction. International Journal of Economic Perspective, 11(02), 500-507. Scopus, ABDC - C.
  • Sinha, S.K. & Verma, P. (2018)“Examining the Moderating Role of Gender on the Relationship between Sales Promotion’s Benefits and Consumer Perception” , Iranian Journal of Management Studies, 11(4), 787-822.  ESCI, ABS -1.

Paper Presentation

  • Presented paper titled “Financial Inclusion and Economic Inequality in India”, In the  International Conference on Emerging, Technologies, Analytics and Operations (ICETAO 2024), March 23rd, 2024 organised by IBS Hyderabad

Conferences / MDPs Attended / FDPs Attended

  • A Study on Impact of Digital and Social Media on Customer Retention in Context of Indian Telecommunication Industry, International Conference on Digital Economy, December 6-8, 2019, Indian Institute of Management Raipur.
  • A study on Impact of Influencing Factors on Purchase of Solar Photovoltaic product, 12th Annual Conference on Data Driven Decision Making in The Digital Age,  December 27-30 2018. S. P. Jain Institute of Management and Research. Mumbai.
  • A study on antecedents of Brand Loyally in context of Telecommunication Services, 12th Annual Conference on Data Driven Decision Making in The Digital Age, December 27-30 2018, .S. P. Jain Institute of Management and Research, Mumbai.
  • Impact of Sales Promotion’s Benefits on Consumers Perception: a Comparative Study between Rural and Urban Consumers in India, 26th Annual Conference of the National Academy of Applied Psychology during 29-31 December, 2016 at Indian Institute of Technology, Madras.
  • Examining the Mediating Role of Hedonic and Utilitarian Benefits on the Relationship between Sales Promotion and Consumer Perception, 4th International Marketing Conference 22-24 December 2016 organized by Indian Institute of Management Calcutta.
  • A Study on Brand Equity with Reference to Hedonic and Utilitarian Benefit of Sales Promotion presented in International Conference on Brand Management (CBM 2016). 16-17 April 2016 organized by Indian Institute of Technology, Delhi.
  • Consumer response for Green Marketing Mix, presented in 3rd International Conference on Environment Friendly Agriculture & Horticulture in Planning of A Smart City, 12th 14th December 2015 organized by Maulana Azad National Institute of Technology, Bhopal. 
  • Psychological Influence of the Reward Given with Sales Promotion presented in 24th Annual Convention of National Academy of Psychology (NAOP), 12-14 December 2014 organized by Indian Institute of Forest Management Bhopal.
  • A Study on Impact of Green Consumerism on Marketing Practices, presented in International Conference on Industrial, Mechanical and Production Engineering: Advancements and Current Trends 27-29 Nov 2014, organized by Maulana Azad National Institute of Technology, Bhopal.
     

Awards And Achievements

  • Research Fellowship in Management by University Grants Commission (UGC) in 2013.