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Jegan Jayapal

Jegan Jayapal Email-ID: jegan@rajagiri.edu

<p><span style="color:null"><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif">Dr. Jegan Jayapal is an assistant professor in the area of marketing, with 1.2 years of academic experience. His area of expertise includes Internal marketing communications and Brand management. He has completed his doctoral degree in marketing from national Institute of Technology-Trichy. Also, he was a Business analyst cum consultant professional with three years of corporate experience from 2015 to 2018 in providing and managing End to End business solutions for varied industries, both in green-field projects and established business. He is a Certified Professional for Requirements Engineering (CPRE-FL) certified by International Requirements Engineering Board <strong>IREB</strong>&reg;. He has undergone various certifications in digital marketing offered by google. He has conferred the &quot;Raja Raja Cholan Award of Honor&quot; in recognizing his outstanding contribution to academics in June 2017. He has done his BE in Mechanical Engineering before pursuing his MBA. He is Specialized in Marketing and operations. He has undergone Projects like Cost sheet analysis and Time Study analysis. He has brought in functional expertise through consulting and training assignments to improve and implement Aadhaar eKYC related projects. He was coordinating with KRA, developers, and various intermediaries. Suggested Innovative solutions/Generate ideas for improving technology, product, shopfloor, and process productivity. He was measured on their implementation&#39;s strength, viability, and feasibility. It includes designing the prototype, elicitation, client interaction, stakeholder discussion, project implementation, and handling support queries.</span></span></span></p>

Educational Qualification

  • Ph.D in Marketing, National Institute of Technology - Trichy
  • MBA in Marketing and Operations, Gnanam School of Business, Thanjavur
  • B.E. (MECHANICAL) from Hindustan University, Chennai B.Tech in Information Technology

Work Experience (Research /Teaching)

  • Business Consultant  in Fhyzics Business Consultants Pvt Ltd, Chennai, April 2016 – July 2017         
  • Personal banker in HDFC Bank Ltd, August 2015 – April 2016.
  • Assistant Professor in Marketing, Woxsen University – Hyderabad, April 2022 – March 2023
  • Business Analyst in Computer Age Management Services Pvt Ltd, Chennai, July 2017 – June 2018

Journal Publication

  • Thamaraiselvan Natarajan, Jegan Jayapal & Nakul Gangadharan (2021) The Television Cult: Prevalence of Brand Placements in an Indian Reality Show, Journal of Promotion Management, 27:7, 971-997, DOI: 10.1080/10496491.2021.1888176 - ABDC – ‘B’ Category; SCOPUS – Q1 
  • Thamaraiselvan Natarajan, Jayadevan G. R. & Jegan Jayapal (2022) Consumption of Branded Functional Beverages Post-COVID Pandemic: An Empirical Investigation in a Developing Economy Using Behavioral Change Models, Journal of Food Products Marketing, 28:3, 132-151, DOI: 10.1080/10454446.2022.2058900 - ABDC – ‘B’ Category; SCOPUS – Q1 
  • Natarajan, T., Geetha Raveendran Nair, J. and Jayapal, J. (2022), "Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic: a pragmatic view", Asia-Pacific Journal of Business Administration, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJBA-03-2022-0130 - ABDC – ‘C’ Category; SCOPUS – Q1 
  • Thamaraiselvan Natarajan, Jegan Jayapal, Sinthubairavi Jegan & Nakul Gangadharan (2023) Brand Placements: An Exemplary Integration in Reality Shows, Quarterly Review of Film and Video, 40:1, 112 137, DOI: 10.1080/10509208.2021.1985367 - SCOPUS – Q4 
  • Thamaraiselvan Natarajan, Jegan Jayapal, Sinthubairavi Jegan, Nakul Gangadharan & Poongkundran Thamaraiselvan (2023) Examining the Influence of Endorser Credibility on Brand Placements in Reality Shows through Placement Appeal: Emotional Vs Rational Appeal, Journal of Promotion Management, 29:6, 759-790, DOI: 10.1080/10496491.2023.2165208 - ABDC – ‘B’ Category; SCOPUS – Q1 
  • Natarajan, T., Ramanan, D.V. and Jayapal, J. (2023), "Does pickup service quality explain buy online pickup in-store service user's citizenship behavior? Moderating role of product categories and gender", The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-10-2022-0297 - ABDC – ‘B’ Category; SCOPUS – Q1 
  • Natarajan, T., Veera Raghavan, D.R. and Jayapal, J. (2023), "How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender", Kybernetes, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/K-11-2022-1594 - SCOPUS – Q2

Book chapter published

  • Jayapal, H. J. (2023). Artificial Intelligence in Education: A Critic on English Language Teaching. Artificial Intelligence and Knowledge Processing Improved Decision-Making and Prediction. R. V. R. Hemachandran K, Umashankar Subramaniam, Valentina Emilia Balas, CRC Press Taylor & Francis. 1.
  • Jayapal, J. G. R. J. (2023). ARTIFICIAL INTELLIGENCE RESHAPING THE INDIAN DAIRY SECTOR: BETTER DAYS AHEAD. Artificial Intelligence for Business: An Implementation Guide Containing Practical and Industry-Specific Case Studies. R. V. R. Hemachandran K, CRC Press Taylor & Francis. 1.

Patent published

  • Kumar, J. J. H. R. (2022). Artificial Intelligence System and Method for Measuring Effectiveness of Embedded Advertising (India Patent No. I. P. Office).

Conferences / MDPs Attended / FDPs Attended

  • Jayapal, J., et al. (2021). Building Social Identity Through Brand Placements in Reality Shows. Global Conference on Services and Retail Management (GLOSERV 2021), USF M3 Publishing.
  • Gangadharan, N., et al. (2021). The Future of Destination Marketing Organisations : A Literature Review. Global Conference on Services and Retail Management (GLOSERV 2021), USF M3 Publishing.
  • Jayadevan, G., et al. (2021). COVID-19 Pandemic and Its Impact on the Consumption Behaviour of Functional Food Products in India. Global Conference on Services and Retail Management (GLOSERV 2021), USF M3 Publishing.
  • Thamaraiselvan, J. J., Nakul Gangadharan (2020). The Television Cult: Rise of Brand Placements in Reality Shows 4th International Marketing Conference MARKETING, TECHNOLOGY AND SOCIETY. INDIAN INSTITUTE OF MANAGEMENT, KOZHIKODE.
  • Thamaraiselvan, N. G., Jegan Jayapal (2020). A Meta-Analysis on Destination Branding, 2015 -19:  What is on offer? 4th International Marketing Conference MARKETING, TECHNOLOGY AND SOCIETY. INDIAN INSTITUTE OF MANAGEMENT, KOZHIKODE.

Certifications

  • “Raja Raja Cholan Award of Honor” In recognizing outstanding contribution at Gnanam School of Business (Jun 2017).
  • Certified Professional for Requirements Engineering, CPRE-FL accredited by International requirements engineering Board (June 2016).
  • Certified in NISM-Series-V-A Mutual Fund Distribution Certification Examination (March 2015)