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Aniket Sengupta

Aniket Sengupta Email-ID : aniket@rajagiri.edu

Aniket Sengupta holds a Ph.D. in Management (Marketing) from Neoma Business School, France. His research interests include business intelligence, smart technologies, open innovation and retail management. He has two ABDC-A research publications and has presented research papers in Europe and North America. He also has at least 5 years’ experience in apparel manufacturing, retail planning and procurement in Egypt, USA and India.

Educational Qualification

  • Ph.D. Management, Neoma Business School, Mont-Saint-Aignan, France
  • MSc. Retail and Tourism Management, University of Kentucky, Lexington, USA
  • BTech in Apparel Production, NIFT, Kolkata, West Bengal.

Work Experience (Research /Teaching)

  • Assistant Professor, Woxsen School of Business, Woxsen University (Hyderabad), INDIA, August 2022 – February 2023.
  • Adjunct Faculty, Ecole de la Management Normandie (Le Havre), FRANCE, October 2019 – May 2022.
  • Lecturer, American School of Business, (Paris), FRANCE, February – July 2022
  • External Lecturer, Neoma Business School (Mont-Saint-Aignan), FRANCE, August – December 2020.
  • Graduate Research Assistant, Neoma Business School (Mont-Saint-Aignan), FRANCE, November 2017 – November 2019.
  • Product Lead, No Nasties, (Goa), INDIA (January – June 2017).
  • Account Manager, Trader Joe's, (Houston), USA (July 2015 – March 2016).
  • Graduate Teaching Assistant, RTM, University of Kentucky, (Lexington), USA, August 2012 – June 2015.
  • Marketing Merchandiser, Embee International Industries (Ismailia), EGYPT (August 2010 – December 2011).

Journal Publication

  • Sengupta, A., Wesley, S., Cavender, R. and Lee, M.Y. (2022), "Global vs local: analysis of the consumer-brand relationships in India", International Journal of Retail & Distribution Management, Vol. 50 No. 3, pp. 361-376. https://doi.org/10.1108/IJRDM-08-2020-0306 , Impact Factor – 5.377, ABDC – A, Scopus – 6.4, ABS – 2*.
  • Sengupta, A. and Cao, L. (2022), "Augmented reality's perceived immersion effect on the customer shopping process: decision-making quality and privacy concerns", International Journal of Retail & Distribution Management, Vol. 50 No. 8/9, pp. 1039-1061. https://doi.org/10.1108/IJRDM-10-2021-0522 , Impact Factor – 5.377, ABDC – A, Scopus – 6.4, ABS – 2*.

Paper Presentation

  • Sengupta, A.; Lee, M.; Spillman, K.; and Jackson, V. Usage of Clothing Care-labels among College Youth: Analysis of Length of Information, Awareness, Risk Perception, and Confidence. International Textile and Apparel Association Annual Conference. November 2014, Charlotte, NC, USA. Abstract available from https://cdm16001.contentdm.oclc.org/digital/collection/p16001coll5/id/17777
  • Sengupta, A. and Lee, M. Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market. 22nd EIRASS Recent Advances in Retailing & Services Science Conference. July 2015, Montreal, Quebec, Canada.
  • Sengupta, A.; Wesley, S.; Cavender, R.; Lee, M. Comparison of Global and Local Apparel Brands in India. American Collegiate Retailing Association (ACRA) 2020 Conference. March 2020, New Orleans, LA, USA.
  • Sengupta, A. and Cao, L. Value Creation of Business Intelligence and Analytics in Retailing. Colloquium on European Research in Retailing (CERR). July 2018, Guildford, UK. Extended Abstract available from https://cerr.sciencesconf.org/data/pages/FINAL_CERR2018_PROCEEDINGS.pdf
  • Sengupta, A. and Cao, L. Value Creation of Business Intelligence and Analytics in Retailing. International Research Meeting in Business and Management (IRMBAM). July 2019. Nice, France.
  • Sengupta, A. and Cao, L. Effects of perceived immersion of augmented reality on consumer shopping process: decision-making quality and privacy concerns.Colloquium on European Research in Retailing (CERR). July 2021, Sophia-Antipolis,France 

Awards And Achievements

  • Commonwealth Fellowship - USD 4050    -2009    -Queensland University of Technology
  • Pledge Brother 2013 Delta Upsilon Fraternity
  • Pledge Brother 2014 Phi Upsilon Omicron
  • Graduate School Scholarship USD 76900 2012-2015    University of Kentucky
  • Lyman T. Johnson Diversity Fellowship USD 54700    2013-2015 University of Kentucky
  • Panama Study Abroad Fellowship USD 3800 2013 University of Kentucky
  • PhD Scholarship USD 77300 2017-2020    Neoma Business School
  • Seed Fund Grant USD 9200 2019-onwards Neoma Business School