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People
Ambika Prasad Nanda

Ambika Prasad Nanda Email-ID: ambikaprasad@rajagiri.edu

<p><span style="color:null"><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif">Ambika Nanda has submitted his FPM thesis on the topic &ldquo;Essays in Financial Well-being: An Emerging Market perspective&rdquo; towards partial fulfillment of Fellow Programme in Management degree (Marketing) from SPJAIN Institute of Management and Research (SPJIMR) - Mumbai. &nbsp;</span></span></span></p> <p><span style="color:null"><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif">He has been successful in getting three research grants during his tenure as a doctoral student. He has published in top-level journals and presented research papers in conferences of repute. &nbsp;His research interests are Transformative Consumer research (TCR), Technology marketing, Emerging markets, and Rural marketing.&nbsp;</span></span></span></p> <p><span style="color:null"><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif">Before starting his doctoral program, he had worked for twelve years in the industry in various roles in both services and manufacturing organizations.</span></span></span></p>

Educational Qualification

  • FPM Marketing (Thesis Submitted), SPJAIN Institute of Management and Research (SPJIMR), Mumbai - 2020
  • PGPM Marketing (one-year MBA), SPJAIN Institute of Management and Research, Mumbai - 2013
  • Advanced specialization in Marketing from Marshalls School of Business, LA, USA (Certificate Program) - 2013
  • MS Electrical Engineering, University of Kansas (KU), Lawrence, Kansas, USA - 2006
  • BE Electronics and Instrumentation, Regional Engineering College (REC), Rourkela - 2000 
     

Work Experience (Research /Teaching)

  • Associate Consultant, Tata Consultancy Services, Bangalore (Jan 2014 to Mar 2017)
  • Manager (Business Development), L&T Heavy Engineering, Bangalore (Jul 2007 to Dec 2012)
  • Senior Software Engineer, Satyam Computer Services, Chennai (Sep 2000 to Jun 2004) 
     

Journal Publication

  • Nanda, A. P., & Banerjee, R. (2020). Binge watching: An exploration of the role of technology. Psychology & Marketing, 37(9), 1212-1230.                     (DOI: https://doi.org/10.1002/mar.21353) (ABDC-A ABS-3)
  • Malik, A., Nanda, A. P., & Kumra, R. (2020). Children in the digital world: exploring the role of parental–child attachment features in excessive online gaming. Young Consumers, 21(3), 335-350.(DOI: https://doi.org/10.1108/YC-01-2020-1090) (ABDC-B ABS-1)
     

Conferences / MDPs Attended / FDPs Attended

  • Nanda, A. P. (2019) Binge-watching needs: An exploration of the role of technology, Proc. of the ANZMAC Conference 2019 held at Wellington, NZ, 2-4 Dec, 2019
  • Nanda, A. P. (2020) Retailer satisfaction antecedents and usage intention of digital payment services: An explorative study, 8th Virtual Subsistence Marketplaces Conference, LA, May 31-Jun 01, 2020
  • Role of parental attachment on problematic gaming behavior, The 13th NASMEI Marketing Conference held at Great Lakes Institute of Management, Chennai,  December 20-21, 2019. 
  • Study of an Open-To-Air Market in India–a System Modelling Approach, The 13th Annual ISDSI Conference held at IIM, Sambalpur, December 28-30, 2019 
     

Awards And Achievements

  • Submitted proposal won Academy of Indian Marketing - Sheth Grant of 100,000 INR (2020)
  • Submitted proposal won competitive research grant of $2050 Transformative Consumer Research Award in ACR – 2019 [Topic – Responsible online gaming: Role of Family and Peer] (2019) 
  • Submitted proposal won Raj Sethuraman Research Grant of 75,000 INR from NASMEI (North American Society for Marketing Education in India) (2018)
     

Other Details

  • Journal of Marketing-Indian School of Business (JM-ISB) Research development workshop Jan 11-12, 2020
  • Foundations of Mixed Methods Research – IIM Indore Global Initiative of Academic Networks (GIAN) (Apr 15-24, 2019)