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Subhadarshini Khatua

Subhadarshini Khatua Email-ID : subhadarshini@rajagiri.edu

She has Ph.D. in Marketing from Indian Institute of Management, Shillong. She has done MS in Project management from Sheffield Hallam University, United Kingdom. She is gold medallist in BTech from Utkal University and also holds a bachelor’s degree in law. She has worked for Department of Atomic energy as Scientific Officer prior to PhD.

Educational Qualification

  • Ph.D in Marketing
  • M.S in Project Management
  • B.Tech
  • LLB

Work Experience (Research /Teaching)

  • Asst. Professor – Woxsen University : 2022 – 2023

Area of Interest (Research /Teaching)

  • Consumer psychology
  • B2B marketing
  • Advertising
  • Neuromarketing
  • Social marketing

Journal Publication

  • " Effect of Social Media on Consumer behavior for Selecting Tourist Destinations ",Artha Vikas
  • " Analyzing the need for women empowerment during the economic slowdown: Evidence from Covid-19 pandemic", Indian Journal of Economics and Business.
  • “Effect of ageing anxiety on the environment: A psychoanalysis”, Drug and Cell therapies in Hematology.
  • “Emotion of pain: Analysing relation between the Pain and Body-shame”, Annals of the Romanian Society for Cell Biology.
  • “The Effect of Process Integration on Organizational Culture for Strategic Collaboration in Automobile Industry”, Management Insights.
  • “The Effect of Process Integration on Organizational Culture for Strategic collaboration in automobile Industry”, Journal of Contemporary Issues in Business