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Neetha J. Eappen

Neetha J. Eappen Email-ID: neethaje@rajagiri.edu

<p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif">She is an engineer from the University of Kerala and has taken her MBA from the University of Kerala. She has been awarded a PhD by the Cochin University of Science and Technology for her doctoral thesis titled &ldquo;Service provider switching: A study on the switching process in retail banking&rdquo;. She started her career with Kerala Industrial Infrastructure Development Corporation. She has two years of industry experience and she has taught management courses at the postgraduate level for over fifteen years. Her teaching interest includes Operations Management,&nbsp;Quality Management&nbsp;and Service Management. Her research interest includes servitization and humanitarian operations. She has been a visiting international scholar at Western Michigan University, Kalamazoo, USA and Nazareth College, Rochester, USA.</span></span></p>

Journal Publication

  • John, J., Eappen, N, J., Harsha, B. G.  & Peethambaran, S.(2021). Greenturn Idea Factory: Servitization Strategy. Ivey ID: W25217. London, Canada: Ivey Publishing. W25217
  • John, J., Eappen, N, J. & Justin, M.(2020). XSEED: Distribution Centre Operations during the Kerala Floods. Ivey ID: 9B20D006. London, Canada: Ivey Publishing.  9B20D006
  • Eappen, N. J, (2019). Mobile wallet adoption in India: Impact of trust and information sharing. South Asian Journal of Management, 26(1), 32-49.
  • John, J., Srivastava R. K., & Eappen, N, J. (2018). Summit Maritime: Facility Location and Layout Design. Ivey ID: 9B18D010. London, Canada: Ivey Publishing.9B18D010
  • Eappen, N. J., & Pavithran, K. B. (2017). Service quality in retail banking: Conceptualizing and testing a hierarchical model. Abhigyan, 25(3), 31-40.
  • John, J., Eappen, N, J., & Kumar, S. (2017). Safe Boat Trip Ltd.: Launching the Flying Ferries. Ivey ID: 9B17D015. London, Canada: Ivey Publishing. 9B17D015
  • Eappen, N. J., & Pavithran, K. B., (2017). An empirical investigation into the switching process in retail banking. South Asian Journal of Management, 24(2), 116-135.
  • Eappen, N. J., & Pavithran, K. B., (2014). A study on the influence of triggers on perceived service quality, International Journal on Consumer Relations, 2(1), 7-13.
  • Eappen, N. J., & Pavithran, K. B., (2014). Switching costs and customer defection. In K. A.  Zakkariya & M. Edward (Ed.), Perspectives on Emerging International Business Order (pp.198-209). India: Directorate of Public Relations and Publications, CUSAT. 
  • Eappen, N. J., & Pavithran, K. B., (2010). Customer defection: An investigation of lost customers.  Proceedings of the 4th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference held at Great Lakes Institute of Management, Chennai.

Paper Presentation

  • "Servitization in Startups". Presented at the POMS 31st Annual  Conference of the Production and Operations Management Society (POMS) held online from April 30 - May 05, 2021.
  • "The Effect of Switching Costs on Customer Defection". Presented at the National Seminar on Emerging International Business Order at School of Management Studies, Cochin University of Science and Technology. March, 2012.
  • "The effect of triggers and commitment on customer switching behavior." Presented at the International Conference on Evolving Frontiers in Business - Society - Nation Interfaces at Indus Business Academy, Bangalore. March, 2011.
  • "Customer defection: An investigation of lost customers". Presented at the 4th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference at Great Lakes Institute of Management, Chennai. December, 2010.

Conferences / MDPs Organised / FDPs Organised

  • Panel Discussion on Innovation Driven Entrepreneurship at Rajagiri Centre for Business Studies, March 2016.
  • International Conference on Innovative Practices for Business Excellence (IPBE 2013) at Rajagiri Centre for Business Studies. January, 2013.

Workshops / Training Attended

  • Workshop on ‘Teaching with Simulations’ with content support by Harvard Business Publishing at Rajagiri Centre for Business Studies, Kochi, January 2018.
  • Case Method Teaching Seminar organized by Harvard Business Publishing and Indian Institute of Management Ahmedabad Case Centre at SIBM, Bengaluru. July, 2017.
  • Faculty Development Programme in Operations Management organized by Indian Institute of Management Bangalore and Society of Operations Management at IIM Bangalore. November, 2009.