Educational Qualification

• Post doctoral Thesis submitted , Chief Minister’s Nava  Kerala Post Doctoral Fellowship, Kerala State Higher Education Council, 2024.
• PhD in Management Science, School of Management and Business Studies, Mahatma Gandhi University, Kottayam, 2016.
• MTA, from Mahatma Gandhi University, Kottayam, 2007.
• NET in Tourism management and administration, 2012.
• MBA in Marketing Management, Indira Gandhi Open University (IGNOU), 2019.

Work Experience (Research /Teaching)

• Assistant Professor at  PG & ResearchDepartment of Commerce at Sacred Heart College, Thevara (2015-2022)
• Guest lecturer at Devaswom Board College, Keezhoor.(2009-2011)

Research Experience

• Doctoral scholar at School of Management and Business Studies, Mahatma Gandhi University, Kottayam (2011-2014).
• Post doctoral scholar at PG & Research Department of Commerce, Sacred Heart College, Thevara(2022-2024).

Area of Interest (Research /Teaching)

• Marketing Management,
• Sustainable Tourism Development,
• Destination Cleanliness,
• ourist satisfaction

Research Projects

• Awarded UGC Minor Research Project on the topic “The effective implementation of Swacth Bharath Mission at tourism destinations in Kerala”.  OrderNo:2383-MRP/15-16/KLMG017/UGC-SWRO, Worth 80,000/-, By UGC ,BAHADUR SHAH ZAFAR MARG, NEW DELHI-110 002, April 2016-2018

Consultancy

• Invited as Subject Matter Expert (SME) for the Online MBA Programme, Centre for Distance & Online Education (CDOE), Mahatma Gandhi University, Kottayam.
• Contributed two video lectures for Kerala Universities-  KU Padasala, a growing repository of academic videos on various topics.
• Served as a reviewer of the International Journal of Business Governance and Ethics, published by Inderscience Publishers (www.inderscience.com/ijbge).
• Acted as the resource person for the Webinar on “Technology trends in Travel and Tourism industry” on 2nd Sept 2021, organised by Department of Travel and Tourism, St.Alberts College, Ernakulam.
• Acted as the resource person for the webinar organised by Tourism club under IQAC of Mar Elias College, Kottapady, Kothamangalam in connection with World Tourism day on the Topic “ Rebuilding Tourism Scope and way forward” on 27th Sept 2021.
• Resource person for the invited talk conducted by Bhavan’s Vidya Mandir Girinagar in connection with World tourism day , Sept 2017.

Journal Publication

• Radhika P.C, Johney Johnson, Eldho Babu and N. Maria Joseph(2024),A Study On The Experience of Tourists on Smart Tourism Technologies - Lessons From God’s Own Country, IPE Journal of Management,ISSN 2249-9040.
• Eldho Babu, Radhika P.C, Johney Johnson, and N. Maria Joseph(2024), Conceptualising The Role of AI Influence's In Shaping Consumer Behaviour        IPE Journal of Management, ISSN 2249-9040
• Radhika.P.C and Bhagyalakshmi P. C.(2021), “Revisiting The Factors Affecting Resident Community Support For Tourism Development”, Turkish Online Journal of Qualitative Inquiry (TOJQI) Volume 12, Issue 10, October 2021: 476-486 ,e-ISSN 1309-6591, https://www.tojqi.net/index.php/journal/issue/view/52
• Radhika.P.C and Dr. Bhagyalakshmi P. C.(2021),”Socio Economic Impact of Covid-19 On The Performing Artists In Kerala”, International Journal For Innovative Research In Multidisciplinary Field, ISSN: 2455-0620, Special Issue : 26, June-2021, https://www.ijirmf.com/wp-content/uploads/ICMBSEA-JUNE-2021.pdf
• Radhika.P.C and Dr.Johney Johnson (2018), “Structural Equation Modeling Of Perceived Impacts Of Tourism – A Study In Residents Perspective”, Abhigyan, the refereed quarterly management journal of FORE, ISSN 0970-2385, vol XXXVI No.2,July Sept 2018. pp51-60.
• Dr.Radhika.P.C (2018), “Importance of Destination Cleanliness-A Study through the perspectives of Tourist’s and Government Authorities”, International Research Journal of Commerce, Management and Social Science,Vol.8,No.4, June 2018,ISSN 2249-8117.
• Dr.Radhika.P.C (2018), The Effect of Swachh Bharath Mission at Tourism Destinations in Resident’s Perspective-A Study with Special Reference to Fort Kochi”, International Research Journal of Commerce, Management and Social Science,Vol.8,No.3,April 2018,ISSN 2249-8117,pp 25-34
• Radhika.P.C & Johney Johnson(2017),”Identifying Government’s Role towards Developing Sustainable Strategies in Tourism Industry”, Pacific Business International, Vol 10,issue6 December2017 pp 67-72 SSN: 0974-438X
• Radhika.P.C & Johney Johnson(2017),” Development of a Model for Tourism for the State of Kerala”, Abstract of Doctoral Dissertation, Commerce Spectrum, Double Blind Peer Reviewed Half yearly Journal, St.Peter’s College, Kolenchery.  4(2) 47‐53, ISSN 2321 – 371X
• Radhika.P.C & Johney Johnson (2017), “Structural Equation Modelling of Role of government in sustainable development of tourism-A study in resident’s Perspective”, Indian Journal of Commerce and Management Studies, Vol VIII, Special Issue1(4), July 2017, pp100-106, ISSN:2249-0310
• Radhika.P.C & Johney Johnson (2017),” Developing Sustainable Business Strategies in Tourism Industry”, International Journal of Business and Administration Research Review,  1(8), 2017, E-ISSN-2347-856X, ISSN-2348-0653.
• Radhika.P.C & Johney Johnson (2017), “Eco Tourism initiatives in Kerala-A Study with Special reference to Thekkady”, International Journal of Management and Social Science Research Review, 1(35), E-ISSN-2349-6746, ISSN-2349-6738.
• Radhika.P.C & Johney Johnson (2015),” Developing Sustainable Business Strategies in tourism Industry- The Role of Government”, Double Blind Peer Reviewed and Edited,Journal of Research papers, Deva Matha College, Kuravilangad, Jan 2015, Volume 5, Number 1, ISSN 2229-4783, pp 346-350.
• Radhika.P.C & Johney Johnson (2015), “Gaining Resident Support for Tourism Development- The Importance of Impacts of Tourism”, Bharata Mata Journal of Multidisciplinary Studies, Volume 2, Issue 1, ISSN 2348-3571.January pp 75-92
• Radhika.P.C & Johney Johnson (2014),“A study on Tourist Satisfaction Using HOLSAT“, DCMS Journal of Management, volume 9, No 1-2,Jan-Dec 2014, ISSN 2231-3060, pp 54-70.
• Radhika.P.C & Johney Johnson (2014), "Measuring Domestic Tourist Satisfaction with multiple destinations attributes of Kerala", Journal of Exclusive Management Science, Nov 2014, ISSN 2320-866X, pp 37-47
• Radhika.P.C & Johney Johnson(2013),”The Role of Government in Tourism Development-A Study of Resident’s Perspective”, Commerce & Business Researcher, A Quarterly Research Publication, Department of Commerce and Management, University of Kerala, Thiruvananthapuram, Vol 6, Issue 3&4,July1-December 31,2013, ISSN No:0976-4097
• Radhika.P.C & Johney Johnson (2013),” An Empirical Investigation of Factors Predicting Residents Support for Tourism”, Commerce Spectrum, Double Blind Peer Reviewed Half yearly Journal, St.Peter’s College, Kolenchery,Vol.1, No.2 December 2013, ISSN 2321-371X, pp-48-57.
• Radhika.P.C & Johney Johnson (2013),” The Role of Government in Tourism Development-A case of Kerala Tourism”, Kegees Journal Of Social Science,Vol5,No 1,Jan 2013,ISSN-0975-3621,pp-170-175.

Book Publication

• Radhika.P.C (2019), Books- Fundamentals of Tourism, first edition(ISBN:9789353594879), Kalyani Publishers, NewDelhi

Book Chapter Publication- 2 Book Chapters

• Book Published on title -“Exploring the Journey of Tourism Through the Dark Age of COVID-19 and the Changed Travel Intentions of Tourists During the Post-Pandemic Period, Tanrisever, C., Pamukçu, H. and Sharma, A. (Ed.) Future Tourism Trends , Volume 1 (Building the Future of Tourism), Emerald Publishing Limited, Leeds, pp. 207-223. https://doi.org/10.1108/978-1-83753-244-520241014
• Book titled "Trends in Contemporary Travel Literature", Editor, Cape Comorin Publishers,Kanyakumari, Tamil Nadu, India. The chapter name:- ‘Attaining sustainable principles through responsible tourism’, pp 68-93, ISBN:978-81950632-7-7
• Acted as Book Editor in a Book Titled “Covid-19: Impact and Response Volume VII”, published by Bhumi Publishing, Maharashtra, ISBN : 978-93-91768-52-2

Publications in Conference Proceedings

• Radhika.P.C  & Johney Johnson(2023),A study on the experience of tourists on digital tourism -  Lessons from Kerala Tourism , Conference proceedings ICSSR sponsored International Seminar on Digital Innovation in Business & Finance Emerging Trends and Potentials, April 2023,ISBN: 978-81-962550-0-8
• Radhika.P.C  & Johney Johnson (2015) “An initiative for adopting Responsible Business Strategies in Tourism Industry-Lessons from Kerala Tourism”, Proceedings of the Second PAN IIM World Management Conference 2014, Globalising Indian Thought, ISBN 9780992680046, Emerald, pp 151-159.
• Radhika.P.C & Johney Johnson(2014), ”Implications Of Foreign Direct Investment in Tourism Sector: A Study of Kerala State”, Conference Proceedings, FDI in India Opportunities and Challenges, Organised by Post Graduate Department of Commerce, St.Peter’s College Kolenchery,30-31st Jan 2014,pp-146-152.
• Radhika.P.C(2014), “ Residents perception on tourism development- A study on community support, Gender differences and Participation in tourism industry”, Conference proceedings, Unleashing Management Potential, Berchmans National Conference, 9-10 Jan 2014 pp154-159, ISBN : 978-93-81888-58-2
• Radhika.P.C & Johney Johnson (2013), “An investigation of Differences in Resident’s perceptions on the Kumbalanghi Village in Ernakulam, Kerala: Tourism Impacts and Demographic Variables”, Conference proceedings, Trends and Challenges in Global Business, Conducted by Department of Management Studies, Sree Narayana Gurukulam College of Engineering, Kolencherry, Published by Bonfring, Coimbatore, Edited by Dr.Huong Ha and Dr.Hari Sundar.G.Ram, ISBN 978-93-82338-84-0, Nov 22-23, pp-172-177.

Paper Presentation

• Poster Presentation was done at the INDIA STRATEGY CONFERENCE 2023 at Indian Institute of Management Bangalore.(IIMB),IIM Bangalore 14th to 17th Dec 2023,Paper titled "The experience on Digital tourism for tourist revisits : A Serial Mediation Model"
• Presented a paper titled “Developing a community support model for responsible tourism”, at the 2nd Pritam Singh Memorial (PRISM) International Conference, on 17th – 19th November 2022, IIM Nagpur.
• Presented a paper titled "Effect of COVID-19 on Professors' Adoption of Cutting edge educational technologies in higher education" at the International Conference on Business Education in the new millennium the way forward(BEM 2023), School of Management and Business Studies, M.G.University, Kottayam, 6 & 7 March 2023.
• Presented a paper titled "A study on the experience of tourists on digital tourism-Lessons from Kerala Tourism" ICSSR sponsored International Seminar on Digital Innovation in Business & Finance Emerging Trends and Potentials, Bharath Matha College, Thrikkakara, 26&27 April 2023.
• Presented a paper titled - Socio Economic Impact of Covid-19 On The Performing Artists In Kerala, at the International Conference on Business, Management, Social and Economical Advancement (ICBMSEA-2021), organised by Management Institute, Warsaw University of Life Science – SGGW,  Poland, Research Culture Society and SRA, 26 & 27 June 2021. 6
• Presented a paper titled- The HomeStay Business In Kerala - A Study On The  Diversifying Strategy Used During The Pandemic Situation Of Covid 19 at the International Conference on Interdisciplinary Sciences Recent Trends in Management, organised by  Albertarian Knowledge Summit(AKS 2021), Albertian Institute of Management St.Alberts College Ernakulam, 29 & 30 March 2021
• Presented a paper titled-The Effect Of Swachh Bharath Mission At Tourism Destinations In Resident’s Perspective–A Study with special reference to Fort Kochi, at the international  Conference on Transformation of Economy Through Digitalization Management perspectives, organised by Department of Commerce and Management,Amrita Vishwa Vidyapeetham, School of Arts & Sciences, Kochi. 28 & 29 March 2018
• Presented a paper titled-Impact Analysis Of Beach Tourism –A Study With Special Reference To Ernakulam District, at the International Conference on Commerce & Management in the changing times, organised by Post Graduate  Department of Commerce, Maharaja’s College Ernakulam, On 23rd December 2017.
• Presented a paper titled-Tourist Satisfaction On Beach Tourism –A Study With Special Reference To Cherai And Fortkochi, at the International Conference on Commerce & Management in the changing times, organised by Post Graduate  Department of Commerce, Maharaja’s College Ernakulam, On 23rd December 2017.
• Presented a paper titled- A study on the development of Eco-Tourism in Gavi and Periyar National park at the International conference on Carbon Credit Conference, organised by P.G.Dept of Commerce and research centre, Bharat Mata College, Thrikkakara,Kochi, Aug 2016.
•  Presented a paper titled- Research on the Development of Eco-Tourism in Kerala based on SWOT Analysis, at the International conference on  Carbon Credit Conference, organised by P.G.Dept of Commerce and research centre, Bharat Mata College, Thrikkakara,Kochi, Aug 2016.
• Presented a paper titled- Achieving Sustainable development through Village and Responsible Tourism – Lessons from Kumbalangi Tourism, at the International Conference on  Carbon Credit Conference, organised by P.G.Dept of Commerce and research centre, Bharat Mata College, Thrikkakara,Kochi, 29,30 and 31, Aug 2016
• Presented a paper titled- An initiative for adopting Responsible Business Strategies in Tourism Industry– Lessons from Kerala Tourism, at the 2^nd PAN IIM World Management Conference,  IIM’s and the venue was at IIMK, Calicut, Nov 05-08 2014
• Presented a paper titled- An investigation of Differences in Resident’s perceptions on the Kumbalanghi Village in Ernakulam,Kerala: Tourism Impacts and Demographic Variables, at the International Conference on Trends and Challenges in Global Business, organised by Department of Management Studies, Sree Narayana Gurukulam College of Engineering, Kolencherry, 22-23 Nov 2013
• Presented a paper titled- Examination of Factors influencing resident support for Tourism- A Study with Special Reference to Kumbalanghi Village in Ernakulam district,Kerala, at COSMAR conference, organised by Indian Institute of Science, Bangalore, 15-16 Nov 2013
• Presented a paper titled- FDI in Tourism Industry-Problems and Prospects, at the conference on FDI-The Indian Scenario, organised by the Department of Commerce, University of Kerala,Thiruvananthapuram, 22-23 March 2013
• Presented a paper titled- Impact of IT on the Travel Agency Business, Paradigm Shift in Innovative Business Management, Department of Management Studies, Sree Narayana Gurukulam College of Engineering, Kolencherry, 16-17 Nov 2012
• Presented a paper titled- Responsible Tourism at Kumarakom-An initiative of Kerala Government for Sustainable Tourism Development, at the international conference on Management practices and Research in Emerging markets , organised by Department of Management, Marthoma College of Management and Technology, 23rd July 2012
• Presented a paper titled- Role of Community Attitude and Perception Towards the Development of Tourism in Kerala, at the international conference on Applied Psychology in Transforming Education and Management Science in the Context of Globalisation, organised by the Department of Management , TocH Institute Of Science and Technology, Arakkunnam, Ernakulam, 15-17 June 2012
• Presented a paper titled- ”Implications Of Foreign Direct Investment in Tourism Sector: A Study of Kerala State”, at the  (UGC Sponsored) National conference on FDI in India Opportunities and Challenges, organised byPost Graduate Department of Commerce, St.Peter’s College Kolenchery,30-31st Jan 2014.
• Presented a paper titled- Resident’s Perception on Tourism Development-A study on Community support, Gender Differences and participation in Tourism Industry, at the National Conference on Unleashing Ingenious Management Potential For Business Endurance, organised by Berchmans Institute of Management Studies,S.B.College,Changanassery, Kottayam, 9-10 Jan 2014
• Presented a paper titled- Role of Women Entrepreneurs in tourism- The Case of Kumarakom in Kerala, at the National Conference on Entrepreneurship development through Educational Institutions (UGC & KSIDC sponsored), organised by Department of Commerce and Tourism, Mar Ivanios college, Thiruvanadhapuram, 25-26 Oct 2013.
• Presented a paper titled-The E-commerce application in Travel Agency Business- A study with Special reference to Ernakulam District Shifting Paradigm in Business and Finance, at the National Conference (UGC sponsored), organised by Department of Commerce,Baselious College,Kottayam, 3-4 Oct 2013.
• Presented a paper titled- Role of Micro Enterprises in Responsible tourism Development-Evidence from the Case study of Kudumbhasree Units in Kumarakom, at the National Conference on The Impact of Globalisation on The MSME Sector (UGC sponsored), , organised by Department of Commerce, CMS College, Kottayam, 18-19 April 2013.
• Presented a paper titled- FDI in Indian Retail Sector- A Critical Analysis, at the National conference on FDI in Retail sector-Problems and Prospects, organised by Department of Commerce, St.Albert’s College,Ernakulam, 27-28 Feb 2012.

Conferences / MDPs Attended / FDPs Attended

• 12-day National Online Workshop on TRENDS IN BOOK AND JOURNAL PUBLISHING organised by Archbishop Kavukattu Central Library, Assumption College (Autonomous) Changanacherry, Kottayam, 6-24 Aug 2022
• Three Day Workshop on Structural Equation Modeling (SEM) using SPSS & AMOS organized by Dept. of Research & Publications, A2Z EduLearningHub LLP, 4,5 &6 Aug 2022.
• Two day workshop on Structural Equation Modelling organised by SCMS School of Technology & Management, 29 & 30 Aug 2022.
• One day FDP on Case Writing for Academic Excellence organised by SCMS School of Technology & Management, 11 November 2022.
• Workshop on Effective Review of literature and conditional process Modelling, organised by Bharath Matha College, Thrikkakara 24 & 25 April 2023
• FDP on Bibliometric Analysis, Systematic Literature Review and Meta Analysis, organised by Amity University, Haryana, 8-12 May 2023.
• Attended FDP on Advanced Multivariant Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro organised by Indian Institute of Management Visakhapatnam(IIMV), 14th to 18th Aug 2023.
• A Research Workshop On Qualitative Research Using ATLAS.ti by Indus Business Academy, Bangalore, 5th Aug 2023
• 9 days international research summit Avlokan, organised by Center for Management Studies, Jain deemed to be University, Bangalore 2nd to 10th August 2021. The keynote speakers include Dr. Rogers M Smith (“American Political Scientist”, Christopher H. Browne Distinguished, Professor of Political Science, University of Pennsylvania, USA, Dr. Philip Kotler (“Father of Modern Marketing”,S. C. Johnson Distinguished Professor of International Marketing, J. L. Kellogg School of Management, USA and Prof. Muhammad Yunus (“Nobel Peace Prize Laureate”, Social Entrepreneur, Founder: Grameen Bank) .
• One week online training program on Statistical data analysis using SPSS, organised by Science Tech Institute Lucknow UP India, 21-27th May 2021.
• FDP completed 8  weeks, Educational leadership,NPTEL, SWAYAM (July -Sept 2021)
• FDP completed 12 weeks, Organisational Behaviour, NPTEL, SWAYAM (July -Sept 2021)
• FDP completed 8 weeks “Managing change in organizations”,from NPTEL, SWAYAM.(Jan-March 2021)
• “Introduction to Human Rights and the Environment” from the United Nations Institute for Research and Training, United Nations Environment Programme (April2020)
• “Global marketing management”, from NPTEL, SWAYAM.(Jan-April 2020)
• 2 day International Level workshop on “Stress & Coping: Strategies to De-Stress”, Organised by GITAM (Deemed to be University), Rushikonda, |Visakhapatnam-530045 on 12-06-2021 & 13-06-2021.
• Exploring the Trajectories of MOOCs in the Education Scenario, organised by NSS college, Nenmara, 09-06-2021.
• Special Lecture on World Environment day Organised by Rajiv Gandhi National Institute for Youth Development, Tamil Nadu, 05-06-2021.
• National Level Symposium-Reinventing and Integrating The New Era of Management and Media Practices,  Organised by Center for Management Studies, JAIN (Deemed-to-be-University), National Level, 21-05-2021.
• Webinar on Relocating the Folk Tradition of Kerala,  Organised by Sree Sankara Vidyapeetom College, Valayanchirangara, and FOLKLAND, 21-05-2021.
• Webinar on Transacting curriculum effectively & Technology challenges in Higher Education during COVID times & its Resurgence, by Christ University Bangalore 18-11-2020.
• International webinar on Model development & Validation for Research by St.Berchmans College, Changanaserry on 20-10-2020.
• International webinar on Research culture & research language by St.Berchmans College, Changanaserry on 19-10-2020.
• International webinar on Research misconduct by St.Berchmans College, Changanaserry on 17-10-2020.
• International webinar on Enhancing Research productivity by St.Berchmans College, Changanaserry on 16-10-2020.
• International webinar on Best practices in Research by St.Berchmans College, Changanaserry on 13-10-2020.
• Webinar on French-Commerce opportunities in India by Sacred Heart College Thevara on 12-10-2020.
• International webinar on Entrepreneurship, by dept of Commerce, Sacred Heart College Thevara on 26-09-2020.
• Webinar on “Unlocking the potential within you” By SWASTI Sacred Heart College Thevara on 20-08-2020.
• Webinar on New Education Policy conducted by Sacred Heart College Thevara on 07-08-2020.
• Webinar on “Research & Publication Ethics” conducted by St.Alberts College, Ernakulam on 27-06-2020.
• Webinar on preparing for online teaching conducted by Sacred Heart College Thevara on 21-05-2020.
• One week National level online workshop attended on Education 4.0, ICT enabled teaching and learning, by Rajagiri School of Engineering & Technology, 06-07-2020 to 12-07-2020.
• FDP on Accounting treatment of GST, Bhavan’s Royal Institute of Management, Tripunithura, 24th Nov 2018.
• FDP on Structural Equation Modelling, Indian Institute of Management Kozhikode, 09-10 Aug 2013
• Research Methodology and Statistical analysis: New trends Rajgiri Centre For Business Studies, Kakkanad, Ernakulam 16-18 July 2013.
• Research Methodology and Data analysis using SPSS Department of Commerce, St.Albert’s College, Ernakulam, 24 June 2013.
• FDP on Data Analysis using Excel Department of Management Studies, Sree Narayana Gurukulam College of Engineering, Kolencherry, 6-7 Sept 2012.
• Research Methodology and Statistics, Inter university centre for disability Studies, M.G.University, 13-17 Sept 2011.

Awards And Achievements

• Received the first rank in the selection process(2021-2022 Batch-I) for the Chief Minister's Nava Kerala Post Doctoral Fellowship in Management Science Discipline.
• Received best presentation award for the paper titled Socio Economic Impact of Covid-19 On The Performing Artists In Kerala”, presented at International Conference on Business, Management, Social and Economical Advancement (ICBMSEA-2021), Organized by : Management Institute, Warsaw University of Life Science – SGGW,  Poland, Research Culture Society and SRA, Sponsored by :  Scientific Research Association. Date:   26 & 27 June, 2021   Bangkok, Thailand.  (Online / Virtual mode)
• Received Best paper award at the International Conference on ‘Trends and Challenges in Global Business’, Conducted by Department of Management Studies, Sree Narayana Gurukulam College of Engineering, Kolencherry, Ernakulam 22-23 Nov 2013 for the paper titled,”An investigation of Differences in Resident’s perceptions on the Kumbalanghi Village in Ernakulam, Kerala: Tourism Impacts and Demographic Variables”.