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Muhammad Ahsan Sadiq

Muhammad Ahsan Sadiq Email-ID : muhammadahsan@rajagiri.edu

Dr Sadiq holds a PhD degree in marketing and consumer behaviour from Pondicherry University. He has around six years of experience teaching both BBA and MBA students. Previously he has worked as an assistant professor at Aligarh Muslim University Centre Malappuram Kerala and at Jagdish Sheth School of Management (JAGSOM, previously IFIM), Bangalore. His research work has been published in the Journal of Retailing and consumer services. South Asian Journal of Business Studies, International Journal of Learning Technology, and International Journal of Business and Emerging Markets. Currently, Dr Sadiq is executing a minor project (INR 495000) as co-director sponsored by ICSSR. His research interests include areas like sustainable consumption, adoption of digital technologies, religiosity and consumer materialism.

Educational Qualification

  • PhD. Management Studies (Marketing/Consumer Behaviour)2019 Department of Management Studies,School of Management, Pondicherry University UGC JRF(NET) in Management
  • University Grants Commission 2013
  • Master of Business Administration (MBA)2010 Department of Business Administration, Aligarh Muslim University
  • B.Sc. (Industrial Chemistry) Aligarh Muslim University 2008

Work Experience (Research /Teaching)

  • Rajagiri Business School April 2022 to continue
  • Safa College of Arts and Science Jan 2022 to March 2022
  • Jagdish Sheth School of Management (JAGSOM) Aug 2021 to Oct 2021
  • Aligarh Muslim University Aug 2016 to May 2021

Area of Interest (Research /Teaching)

  • Marketing Management
  • Research Methods in Marketing
  • Consumer Behaviour
  • Sustainability in consumption
  • Adoption of digital technologies.

Research Projects

  • Project Title: A study on mutual funds investment behaviour in Malappuram District, Kerala.Sanctioned Amount in INR: 495000 Agency: ICSSR

Journal Publication

PUBLISHED (OR ACCEPTED) PEER-REVIEWED JOURNAL ARTICLES/BOOK CHAPTERS

  • Sadiq, M.A., Rajeswari, B., Ansari, L. and Kirmani, M.D., 2020. The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods: An extended planned behvaiour approach. Journal of Retailing and Consumer Services, 59, p.102352. (ABDC A Category, IF = 10.97, Scopus Q1)
  • Kirmani, M.D., Uddin, S.F., Sadiq, M.A., Ahmad, A. and Haque, M.A., 2023. Food-leftover sharing intentions of consumers: An extension of the theory of planned behavior. Journal of Retailing and Consumer Services, 73, p.103328.(ABDC A Category, IF = 10.97, Scopus Q1).
  • Sadiq, M.A., Ansari, L. and Gupta, P., 2020. Influence of intrapersonal and interpersonal religiosity on materialistic attitudes among youths in India: a structural equation modelling approach. International Journal of Business and Emerging Markets, 12(2), pp.217-241. (Scopus Q3)
  • Sadiq, M.A., Rajeswari, B. and Ansari, L., 2019.Segmentation of Indian shoppers in the context of organic foods", South Asian Journal of Business Studies, Vol. 9 No. 2, pp. 167-192. (ABDC C Category and Scopus Q1).
  • Sadiq, M.A. and Rajeswari, B., 2015. The impact of environmental concerns, health concerns and knowledge of organic food on intention to buy organic food. International Journal of Education and Management Studies, 5(2), p.119-122. (Peer-reviewed journal).
  • Ansari, L., Moid, S., Sadiq, M. A., & Khan, D. (2022). FINANCING CLIMATE CHANGES: EXPLORING A NEW ROLE FOR RESERVE BANK OF INDIA. In ENTREPRENEURSHIP FINANCE (pp. 14–34). RED’SHINE Publication. Pvt. Ltd. https://doi.org/10.25215/9395456434

Journal Reviewership

  • British Food Journal (Emerald Publications, ABDC ‘B’ Category)
  • South Asian Journal of Business Studies (Emerald Publications. ABDC ‘C’ Category)

Workshops / Training Attended

  • Attended one day Hands on Workshop organized by Teaching and learning centre at IIT Bombay (remotely) on the topic “Effective and Efficient Teaching in the age of Corona” on 17 May 2020 under Pandit Madan Mohan Malviya National Mission on Teachers Training and Teaching (PMMMNMTT), MHRD, Govt of India
  • Attended 21 days UGC sponsored orientation programme organized by Human resource Development centre (HRDC), Aligarh Muslim University Aligarh from 30 January to 19 February 2020.
  • Attended INDAM 2020 at IIM Trichy from 2-4 January 2020.
  • Attended Short term course on Computer Applications organized by Centre for Academic Leadership and Education Management under PMMMNMTT, MHRD, Govt of India.
  • Attended 10th International conference on Business and Finance, 2014 organized by IBS Hyderabad from January, 9-10, 2014.