Educational Qualification

• Ph.D. in Management (Bharathiar University)
• MBA in Marketing and Systems (IBS Bangalore)
• B.Tech in Electronics and Communication Engineering, Viswajyoithi College of Engineering and Technology (M.G. Univeristy)

Work Experience (Research /Teaching)

• Assistant Professor, CET School of Management, College of Engineering Trivandrum (July 2011 to May 2024)

Area of Interest (Research /Teaching)

• Teaching Interests Marketing, Human Resource Management, Business Analytics, General Management, and Entrepreneurship Development.
• Research Interests Brand Equity, Consumer Behavior, Social Media Engagement, Artificial Intelligence in Marketing, and E-commerce Performance Improvement.

Consultancy

• Worked as Consultant Storyteller at Accubits Technologies Private Limited from 15th December 2021 to 27th July 2022.
• Was part of the team for development of strategies for Mohan Das College of Engineering and Technology, Aanad, Thiruvananthapuram (March 2016).
• Was part of developing ‘Vision 2025’ document for Kerala University of Health Sciences (April 2016)

Journal Publication

• Mathew, L. S., & Panicker, S. (2022). The Mediating Effect of Brand Equity Dimensions In The Impact Of country-Of-Origin On Purchase Intention. Journal of Positive School Psychology, 2868-2875.
• Linda Susan Mathew, & Panicker Sunita. (2022). Impact of social media engagement on online purchase intention considering shopping goods. International Journal of humanities, Law and Social Sciences, Vol. IX, Issue I No.5
• Linda Susan Mathew, & Panicker Sunita. (2022). An investigation into the effectiveness of artificial intelligence in improving the marketing performance of e-commerce businesses. Journal of Onam Business focus, Vol 9, 101-107
• Linda Susan Mathew, ‘Country-of-Origin and its impact on Brand Equity and Purchase Intension’, Book of Abstracts - GCIMB 2021 (Global Conference on Innovations in Management and Business-27-28 July 2021), 172-173
• Amal Ragesh & Linda Susan Mathew, ‘Impact of Consumer Perception on Brand Insistence Among Food Industries During Covid-19 Pandemic’, Conference proceedings, National Conference on Business Management and Analytics 30 April 2021, NIT Trichi,
• Soorya, D. B., & Mathew, L. S. (2021). A Study on the Impact of Inventory Control on Enhancing Organisational Efficiency of Travancore Titanium Products Limited. Asian Journal of Economics, Finance and Management, 31-40.
• Pillai, S. V., Mathew, L. S., Daniel, A., & VS, A. (2020). Technology enabled online learning in a Digital age. Asian Journal of Management, 11(3), 266-274.
• Mathew L.S., George A.D., Chandramohan G. (2019) Entrepreneurs to Enterprise (E2E): Facilitating Internationalization of SMEs Through Virtual Entrepreneurship. In: Manimala M., Wasdani K., Vijaygopal A. (eds) Transnational Entrepreneurship. Entrepreneurship and Development in South Asia: Longitudinal Narratives. Springer, Singapore
• George A.D., Mathew L.S., Chandramohan G. (2019) Internationalization of SMEs: A Darwinian Perspective. In: Manimala M., Wasdani K., Vijaygopal A. (eds) Transnational Entrepreneurship. Entrepreneurship and Development in South Asia: Longitudinal Narratives. Springer, Singapore
• Linda Susan Mathew & Dr. Sunita Panicker, ‘A comparative study on influence of behavioral and demographic factors on brand equity of selected mobile phone brands’, IJRAR March 2019, Volume 6, Issue 1
• Linda Susan Mathew & Dr. Sunita Panicker, ‘A study on impact of Brand Elements on Brand Equity with special reference to ‘Sony Corporation’, Volume-04, Issue-01, RESEARCH REVIEW, International Journal of Multidisciplinary Research, January -2019
• Linda Susan Mathew & Nandukrishna, ‘Impact of Psychological Customer Engagement States on Behavioral Customer Engagement - In the Context of Virtual Smartphone Brand Communities’, Volume-04, Issue-02 RESEARCH REVIEW, International Journal of Multidisciplinary Research, February-2019
• Linda Susan Mathew, ‘A Study on Relationship between Brand Loyalty States – In the Context of Virtual Smartphone Brand Communities’, Volume-04 ISSN: 2455-3085 (Online), Issue-03, RESEARCH REVIEW International Journal of Multidisciplinary Research, March-2019
• Linda Susan Mathew, ‘Effect of Brand Loyalty States on Psychological Customer Engagement in Virtual Brand Communities – By the Case of Smartphone Brands’, Volume-04, Issue-02 RESEARCH REVIEW International Journal of Multidisciplinary, February -2019
• Article published in ‘Journal of Management and Science’ on the topic ‘4 A’s Framework and Customer Focus of SBI’, Volume1, February 2012, page 99, ISSN:2249-1260

Paper Presentation

• Paper presented on ‘Country of Origin and its impact on Brand Equity and Purchase Intension’, 27 – 28 July 2021, Global Conference on Innovations in Management and Business, NIT, Warangal (Organized by Chapman University, Howard University and NIT Warangal) - Awarded the ‘Best Paper Award’
• Presented paper on ‘Impact of Consumer Perception on Brand Insistence Among Food Industries During Covid-19 Pandemic’, April 2021, National Conference on Business Management and Analytics organized by Department of Management Studies, National Institute of Technology, Tiruchirappally
• Presented paper on ‘Influence of Social Media Engagement on Online Purchase Intention’, May 3-5 ,2019 at CERE 2019, IIM Indore
• Presented paper on 'A STUDY ON BRAND EQUITY OF CONSUMER DURABLES WITH SPECIAL REFERENCE TO SAMSUNG', April 26-28, 2019, at Marketing Conference, TAPMI, Manipal
• Presented paper at ICABMIS-2016, COCHIN, India on 6th November 2016, Conducted by IISTEM, International Institution for Science Technology Engineering and Management
• Presented paper on 'Measuring Brand Equity of Consumer Durables through Customer Based Brand Equity Model' at International Conference on Emerging Trends in Business, 11-12 December 2014 held at Christ University, Bangalore
• Presented paper on "Entrepreneurs to Enterprise (E2E) - Enhancing Internationalization of SMEs Through Virtual Entrepreneurship" TE International Conference 2015 (20- 22 May 2015) held at IIM Bangalore
• Presented paper on "Applying Darwinian Principles to Identify the Limits and Catalysts to the Internationalization of SMEs" TE International Conference 2015 (20- 22 May 2015) held at IIM Bangalore

Conferences / MDPs Attended / FDPs Attended

• Attended ATAL Sponsored FDP on 'Storytelling with Data: Descriptive, Predictive and Prescriptive Tools Using Excel, Python, Orange and Tableau' at Rajagiri Business School, 16th to 22nd December 2023   
• Attended FDP on 'Value based Marketing' at NIT Trichy, 19th December to 23rd December 2022
• Attended FDP on ‘Advanced Business Analytics’- AICTE Training and Learning (ATAL) Academy conducted at Jaipuria Institute of Management, Lucknow 26/7/2021 to 30/7/2021
• Attended FDP on ‘DESIGN THINKING’ at College of Engineering Trivndrum 22/03/2021 to 27/03/2021           
• Attended FDP on ‘Inculcating Creativity: Tools for Effective Thinking’- AICTE Training and Learning (ATAL) Academy conducted at National Institute of Fashion Technology, Hyderabad. 7/7/2021 to 11/7/2021      
• Attended FDP on ‘Research Methodology, Scale development Questionnaire Design and analysis using SEM’ conducted at Adarsh Institute of Management and Information Technology    8th Feb to 12th Feb 2021
• Attended Long-term FDP on ‘Fundamentals of Data Analysis and Reporting for Research and Publication’ (June 2019- August 2019) conducted by IIM Kozhikode
• Attended Workshop on ‘Research Methodology’, 17-23 September 2018 at St. Josephs College, Bangalore (UGC sponsored programme - Research Methods, Structural Equation Modelling – with hands on training)
• Attended Management Development Programme on ‘Gamification in learning and development’ (May 21-22, 2018) at Cochin University of Science and Technology
• Attended FDP on’ Sponsored Research: Opportunities and Empowerment ‘July 23- 27, 2018 at College of Engineering Trivandrum
• Attended Case Method Teaching Seminar held 29th - 30th May 2015 by Harvard Business Publishing and IIMA Case Centre
• Case Method Teaching and Case Writing Workshop held on 2nd - 3rd May 2015 by Case Research Society of India (CRSI)

Conferences / MDPs Organised / FDPs Organised

• Coordinated 5-day training program on ‘Mentoring, Counselling and Student Psychology’ sponsored by Directorate of Technical Education Kerala for faculty of government engineering colleges during 15-19 January 2024.
• Organized a training program on “Interpersonal Skill Development” for staff of Thallassery Engineering College under CAPE during 1-5 March 2017.
• Organized and conducted a high impact 5-day residential training program on Inspirational Leadership for performance excellence during 13-17 February 2017 for the Heads of Institutions, HODs, Senior Level Faculty of Government Engineering Colleges under Directorate of Technical Education, Government of Kerala.
• Organized a training program on “Interpersonal Skill Development” for staffs of Government Engineering College and Government Polytechnic Institutes under DTE during 19-24 December 2016.
• Conducted a one-day outbound training relating to the area on Leadership capacity building for faculty members of Technical Education-9 November 2016, as part of training program organized by Civil Engineering Department, CET.
• Conducted a day long program to provide basic exposure to life skills and soft skills for the students of Concordia Lutheran UP Sec and H. Sec School Peroorkada in augmenting the school’s journey in becoming the pioneer SMART school in Trivandrum on 4 November 2016.
• Conducted outbound training programs for various short-term training programs on Interpersonal Skill Development sponsored by DTE during 2015-16 and 2016-17.
• Coordinated Training Programme on ‘Office Management Procedures’ conducted from (9-13 February 2016)
• Coordinated five-day Induction programme for staff of government engineering and polytechnic colleges is scheduled to start on 14^th – 18^th March 2016.
• Coordinated Faculty Induction Program- ‘Effective Teaching and Learning Methods’ (8 – 12 June 2015) Coordinated the ‘National Seminar on National Skill Qualification Framework (NSQF)’ (sponsored by All India Council for Technical Education) held at College of Engineering Trivandrum on 28th November 2014
• Coordinated 7 training Programmes of Faculty and Staff Development Centre (CFSD) under Directorate of Technical Education Kerala in year 2012-2013 in the areas (i) Software training on accounting packages,(ii) Office automation and computer applications, (iii) E-learning tools and multimedia learning packages, (iv) Office automation and computer applications, (v) Communication skill development, (vi) Digital Library Management

Awards And Achievements

• Awarded the ‘Best Paper Award’ for the paper presented on ‘Country of Origin and its impact on Brand Equity and Purchase Intension’, 27 – 28 July 2021, Global Conference on Innovations in Management and Business, NIT, Warangal (Organized by Chapman University, Howard University and NIT Warangal)
• Research Award 2023 by ‘The University of Technology and Applied Sciences, IBRI’ for Best Research led by PhD scholar in Humanities and social sciences sector

Administrative Roles

• Organizing Secretary of National Conference on Machine Learning and Artificial Intelligence, 30-31 October 2023, organized by CET School of Management, College of Engineering Trivandrum, in association with Data Centre and Analytics Lab, IIM Bangalore & Analytics Society of India.
• Coordinator of Case Research Centre, CET School of Management
• Faculty Coordinator of Management Fest ‘Yamistha 2023’, flagship event of CET School of Management
• Coordinator of National Workshop on ISTE WPLP Industry-Institute Interaction Awareness Programme, 23 May 2014
• Mentor and Coordinator of Innovation Centre, CET School of Management

Other Details

ENTREPRENEURIAL INITIATIVES

• Mentored students for participating in Hult Prize-2017 (supported by UN Foundation), reaching the National finals.
• Mentor of start-up ITurn, incubated at University of Kerala (Under the Start-up Mission Kerala).
• Mentored student of batch 2014-16 to incubate Company ‘Zero’ at TBI, GEC Sreekrishnapuram, Palakkad.
• Department Staff Coordinator of Innovation and Entrepreneurship Development Cell of College of Engineering Trivandrum (Initiated by Start-up Mission Kerala).