CESIM Global Challenge improves the learners' understanding and capabilities of running global business operations of a firm in a dynamic, competitive environment.
Participants plan and implement global demand-supply strategy for three markets and two production areas, including in-house and contract manufacturing network. Research and development for new technologies and product features forms the backbone for their long-term strategy and product life-cycle management.
They manage international taxation through transfer pricing and control liquidity and capital structure. Optionally, they can also manage corporate social responsibility and human resources for research and development.
Participants apply a range of concepts from various management-related disciplines: economic, political, financial, human resources, accounting, procurement, production, logistics, research and innovation, and marketing.
The simulation gives instructors powerful user-level customizability and modularity options that allow it to be adjusted for different target groups and experience levels.
In addition, the system permits the instructors to create and modify their own cases with personalized market outlooks and storyline.