Neetha J. Eappen - Assistant Professor - RBS Affiliated

Email-ID : neethageorge@rajagiri.edu;neetha.je@gmail.com

She is an engineer from the University of Kerala and has taken her MBA from the University of Kerala. She has been awarded PhD by the Cochin University of Science and Technology for her doctoral thesis titled “Service provider switching: A study on the switching process in retail banking”. She started her career with Kerala In dustrial Infrastructure Development Corporation. She has two years industry experience and she has taught management courses at the post graduate level for over ten years. Her areas of interest include Operations Management and Quantitative Techniques. She has been a visiting international scholar at Western Michigan University, Kalamazoo, USA and Nazareth College, Rochester, USA.

Educational Qualification

B-Tech, MBA, PhD
 

Work Experience (Teaching / Industry / Research)

  • Industry – 2 years
  • Teaching – 14 years

Publication  / Paper Presentations

Publication 

  1. John, J., Eappen, N, J., & Kumar, S. (2017). Safe Boat Trip Ltd.: Launching the Flying Ferries. Ivey ID: 9B17D015. London, Canada: Ivey Publishing.
  2. Eappen, N. J., & Pavithran, K. B., (2017). An empirical investigation into the switching process in retail banking. South Asian Journal of Management, 24(2), 116-135.
  3. Eappen, N. J., & Pavithran, K. B., (2014). A study on the influence of triggers on perceived service quality, International Journal on Consumer Relations, 2(1), 7-13.
  4. Eappen, N. J., & Pavithran, K. B., (2014). Switching costs and customer defection. In K. A.  Zakkariya & M. Edward (Ed.), Perspectives on Emerging International Business Order (pp.198-209). India: Directorate of Public Relations and Publications, CUSAT.  
  5. Eappen, N. J., & Pavithran, K. B., (2010). Customer defection: An investigation of lost customers.  Proceedings of the 4th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference held at Great Lakes Institute of Management, Chennai. 

Paper Presentations

  1. "The Effect of Switching Costs on Customer Defection". Presented at the National Seminar on Emerging International Business Order at School of Management Studies, Cochin University of Science and Technology. March, 2012.
  2. "The effect of triggers and commitment on customer switching behavior." Presented at the International Conference on Evolving Frontiers in Business - Society - Nation Interfaces at Indus Business Academy, Bangalore. March, 2011.
  3. "Customer defection: An investigation of lost customers". Presented at the 4th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference at Great Lakes Institute of Management, Chennai. December, 2010.

FDP ATTENDED

  1. Case Method Teaching Seminar organized by Harvard Business Publishing and Indian Institute of Management Ahmedabad Case Centre at SIBM, Bengaluru. July, 2017.
  2. Faculty Development Programme in Operations Management organized by Indian Institute of Management Bangalore and Society of Operations Management at IIM Bangalore. November, 2009.

Training/FDP/MDP conducted

  1. Faculty Development Programme for CMI school teachers of Rajkot. June, 2014.
  2. Faculty Coordinator for the International Conference on Innovative Practices for Business Excellence (IPBE 2013) at Rajagiri Centre for Business Studies. January, 2013.
  3. International Leadership Skills Workshop for students of Sojo University, Japan. February-March, 2012.
  4. Management Development Programme on Challenges of Managing a Business to Success for Amcon Pavers and Projects Pvt. Ltd. at Rajagiri Centre for Business Studies. November, 2011.
  5. Global Business Leadership Skill Training Course for NEC, Japan at Rajagiri Centre for Business Studies. October, 2008.
  6. Global Business Communication and Project Management for senior executives of Net/NCOC Japan at Rajagiri Centre for Business Studies. November 2008.
  7. Making Engineering Teaching More Effective, Orientation Programme for faculty members of RASET. June, 2008.
  8. Executive Development Programme on Quality Management for regional managers of India Tech Ltd. December, 2007.