National Conference on Marketing (NCIM) 2018 "Marketing Management in Changing Times".

Call for Submissions

You are invited to participate and /or present your work in the “National Conference on Insights in Marketing (NCIM 2018)” organized by Rajagiri Centre for Business Studies on Saturday 2nd and 3rd Feb, 2018. This conference is hosted at the valley campus in Kakkanad.

Conference Theme

The theme of the conference is "Marketing Management in Changing Times".   

Sub themes
Contributions are invited in the following area but not limited to .
  • Insight driven Marketing
  • Digital Marketing
  • Social media Marketing
  • Mobile Marketing
  • E commerce
  • Retailing
  • Branding
  • Causal Marketing
  • Ethical issues in Marketing

Guidelines for Abstract Submission

The abstract should be submitted in MS word or pdf format to Abstracts must include a clear indication of the purpose of research, methodology, major results, implications, and key references. The author(s) should clearly mention under what area of interest of the conference the abstract is to be included. They should adhere to the following:
  • Length : 250 words excluding title/cover page and references
  • Margins : 2.5 cm or 1 inch
  • Font : Times New Roman, 12 point
  • Spacing : 1.5
  • Title page : Title, Author(s), Affiliation(s), Contact Details
  • Key words : Four


Authors can register for the conference by paying prescribed fee once their abstracts are accepted. Delegates can also register for attending the conference without presenting a paper. Conference fee includes registra-tion, participant kit, lunch and snacks. Please refer the section 'Registration Fee' to know about registration fee for various participation categories. Registration Fee can be paid through Demand Draft (or at par cheque, payable at Ernakulum), favoring– Rajagiri Business School . Conference registration opens on 22nd October 2017 and will be open till 17th Jan 2018.
Please fill the registration form with the payment details 

Category                                                                 Conference only                    Conference & Workshop

                                                                                 (on 3rd Feb 2018)                      (2nd & 3rd Feb 2018)

Research scholars/Students                                          Rs. 500 /-                           Rs. 750 /-

Faculty                                                                          Rs. 750 /-                           Rs. 1000 /-

Corporate                                                                      Rs. 1000 /-                         Rs. 1500 /-

Note: In case of multiple authors at least one author needs compulsory registration. Other authors need registration if they participate . 

Address to send DD
The Executive Director,
Rajagiri Business School,
Rajagiri Valley .P.O.,
Kakkanad, Kochi-682039

Account details for electronic payment

Account Name: Rajagiri Business School
Account No: 0587053000001922
IFSC Code: SIBL0000587
Bank & branch: The South Indian Bank Limited, Rajagiri Valley Branch, Kakkanad
Beneficiary Reference: <Your Full Name >

Guidelines for Submission of Selected Papers

Authors of accepted Abstracts (Full Paper (or) Work-in-Progress (or) Extended Abstract) shall prepare the fi-nal paper/case or Extended Abstract. Authors submitting Full Paper/ WIP should submit full paper in PDF for-mat for review during 22nd October 2017 – 17th January 2018. The Full paper / WIP should be submitted in word or pdf format to the email id Papers must include a clear indication of the pur-pose of research, methodology, major results, implications, and key references. They should adhere to the fol-lowing:
Maximum Length: Maximum length of full paper can be 20 pages including data sheets, annexures, etc.
Margins : 2.5 cm or 1 inch
Font : Times New Roman, 12 point
Spacing:  1.5
Title page : Title, Author(s), Affiliation(s), Contact Details
Synopsis : Not more than 200 words
Key words:  Maximum Four

Selected papers of this conference will be considered for publication in the Rajagiri Management Journal, subject to editorial & review process. Rajagiri Management Journal is UGC listed and indexed in EBSCO.

Publication criteria for review and evaluation


Does the subject of the paper appeal to the interests of the Conference attendees?


Does the paper add new findings, insights, or knowledge to the body of literature?


Does the paper bridge the gap between theory and practice?


Does the paper compare and weigh the material against the work of others?


Does the paper present credible and accurate information?


Is the conclusions sound and justified?


Does the paper use sound and appropriate method(s)?


Are the managerial relevance and implications of the decision problem demonstrated?


Does the paper follow a definite direction and clear Organization?


Are the abstract and the paper as per the guidelines for submission?


Are the references adequate?



For more info. refer brochure.


Jose Pius Nedumkallel, Assistant Professor,  E-mail:, Mob: 9747867462

Dr Smitha Siji, Associate Professor, E-mail: 

Rajagiri Centre for Business Studies

(A CMI Institution)
Rajagiri Valley P. O, Kakkanad,
Kochi - 682 039, Kerala,
Phone: 91 - 484 - 2426554 ; Fax: 91 - 484 - 2426578

Rajagiri Management Journal that includes selected papers of NCIM 2016