One Day National Workshop on Qualitative Research Methods

Date and time: October 15, 2016 9:00AM - 5:00PM                                                                                                                        Download Brochure

Venue: Rajagiri Business School                                                                                                                                                        Download Registration Form

About the Program

This One Day Workshop on 'Qualitative Research Methodology' is aimed to provide participants with an essential knowledge and overall understanding about qualitative approach in research.

Workshop Objectives

The core objectives of this workshop are as follows.

·         To provide the basic knowledge needed for qualitative research in place.

·         To achieve clarity on possibilities and limitations of the particular approach.

·         To grasp the prominent qualitative methods in use.

·         To familiarize with widely used data collection and analysis techniques.

·         To understand the role of software packages in data analysis.

For Whom

The Qualitative Research Methodology Workshop is open to: 

  • Academicians

  • Business Analysts

  • Social Sector Researchers

  • Doctoral students or Postgraduates in social work, sociology, management, health care and any discipline of social sciences who are actively involved in research.

Workshop Content

  • Defining research paradigm

  • Qualitative research and theory

  • Sources of qualitative data

  • Analysis of qualitative data –With the help of software.

Workshop Dynamics

Starting point of any research approach is the worldview of the researcher. Hence, the workshop will start by touching upon Ontological and epistemological views. Then, it will move on to the process and prominent research approaches. Further on it will dwell upon data collection and analysis with the help of QDA software. These sessions will include activities aimed at bringing participants close to the topic of discussion, enabling participants to understand and appreciate the nuances of qualitative approach.

For better learning experience, the participants are requested to bring the following to the workshop: 

  • Laptop (advisable, but not mandatory)

  • MAXQDA software installed in the laptop- trial version (optional).

  • Own qualitative research data (if available).

Venue: RBS

Participant Selection:

  • The participants will be selected on first come first serve basis.

  • As the number of seats is limited admission to the workshop may close before the last date.

Fee Structure:

Participant Category

Registration Fee –including 15% service tax

Early Bird 

Group discount *


On or before 10th September 2016

On or before 15th September 2016

On or before 10th October 2016

Industry Researcher

INR 1400

INR 1300

INR 1600

Academic Faculty

INR 1200

INR 1100

INR 1400

Research Scholar / Students

INR 900

INR 800

INR 1000












*Four or more participants from a single institution

Note: The fee will cover course materials, workshop certificate, group photograph, tea and lunch during the workshop

Payment Procedures

DD favoring “Rajagiri College of Social Sciences” payable at Ernakulam

Registration Procedure

a)      Send through courier or speed post

b)      Hand deliver to our office

  • For any further information, please revert to the above mentioned e­mail id or call at


Cell: 8606283175


Last Date of Sending Applications:

The submission of the registration form and the fee payment should be done on/before Oct 10, 2016.


No accommodation will be provided by RCBS.

Travel Allowance

As Travel Allowance (TA) will not be provided to the participants, they are requested to arrange for their own travel and transportation.

Download Brochure

Profile of the Trainer - Dr. Aby Abraham 

Dr. Aby Abraham is an Associate Professor of Marketing at the Rajagiri Business School, Ernakulam. Basically a mechanical engineer from CET, Trivandrum, he did PGDM and doctorate in management from XLRI Jamshedpur. His doctoral research was under the guidance of Prof. Russell Belk, York University, Canada, one of the ‘gurus’ of Consumer Culture Theory / Consumer Behaviour and an ardent practitioner of qualitative methods. It was Dr. Belk who initiated him into ‘qualitative research methods’ during the long doctoral journey.

Academically he has a special interest in the linkage between possessions, meanings and culture. He uses cultural anthropological perspectives to understand the consumption behaviours of burgeoning middle class, especially those that get manifested while undergoing a class change. Before joining the doctoral programme in XLRI, Dr. Aby had worked in the industry for 23 years at various capacities in India and abroad with companies like American Bureau of Shipping, Lloyd’s Register, Bureau Veritas and so on.