Research & Publications (MBA)

Sl.no Name of Faculty Type of Publication Title of Publication Publisher Details Published Date
1 Bejoy John Thomas Book Chapter Work-life balance and stress Issues and solutions of work-life balance (ISBN 978-81-923134-3-6) 31-Dec-14
2 Bejoy John Thomas Journal Fuzzy Clustering Approach to Employer Brand positioning - An Indian Employer Study Journal of Academic Research in Economics (ISSN 2066-0855), Vol 6, No. 2 30-Jun-14
3 Bejoy John Thomas Journal Assessing and scheming the brand management curriculum of MBA program in Tiruchirappalli colleges, from the standpoint of brand managers International Journal of Management (ISSN 0976-6502), Vol 6, Issue 1 31-Jan-15
4 Deepak Babu Journal Invisible barriers to Success - The impact of self esteem on the academic performance of B-school students International Journal of Human Resource Research Review ( ISSN: 2320-9704 ) Vol: 2, Issue 4 30-Apr-15
5 Harish B Case Surviving with Advertising Sharks Case Centre Database, Case Number is 514-119-1 31-Dec-14
6 Harish B Newspaper 9 Things marketers need to do The Hindu Business Line 2-Jan-15
7 Harish B Newspaper The top 5 buzz creators of 2014 The Hindu Business Line 25-Dec-14
8 Harish B Newspaper From tectonic shifts to trends The Economic Times 20-Jan-15
9 Imran Ahmed Khan Journal Invisible barriers to Success - The impact of self esteem on the academic performance of B-school students International Journal of Human Resource Research Review ( ISSN: 2320-9704) Vol: 2, Issue 4 30-Apr-14
10 Imran Ahmed Khan Paper Presentation A Study on Mental Health and Self-Efficacy of Adolescents in Tura, Meghalaya DYUTI 2015 held from 7th to 9th January 2015 at Rajagiri valley campus, Kochi 9-Jan-15
11 Joji Alex Journal The effects of workplace dimensions on job satisfaction and organizational commitment Journal of Organisation and Human Behaviour ( ISSN: 2277-3274 ) Vol 3, Issue 2 & 3, Apr-July 2014 31-Jul-14
12 Minimol M. C Book Banking and Micro Finance in India ISBN 978-81-7708-401-6, New Delhi. 31-Dec-14
13 Minimol M. C Paper Presentation Overconfidence, Risk tolerance and Investment Strategy Adoption of Capital Market Investors World Finanace and Banking Symposium, Singapore, 12-13 December 2014. 13-Dec-14
14 Rakesh Krishnan Journal Measuring Investment Importance Perception in Equity Shares: A Scale for Individual Investors Drishtikon (ISSN 0975-7422), Vol 6, No. 2, Mar-Sep 2014. 30-Sep-14
15 Rakesh Krishnan Journal Implementing Corporate Sustainable Development: A case of an SME from India South Asian Journal of Business and Management Cases ( ISSN 2277-9779), Vol 3, No. 2. 31-Dec-14
16 Rakesh Krishnan Journal A Study of exchange rates behavior and Stock market Volatility in Indian markets Review of Social Sciences (ISSN 0974- 9004), Vol XV, No. 2, July-December 2014 31-Dec-14
17 Rakesh Krishnan Journal An Empirical Analysis of weekend effect on Indian Stock market with reference to Sensex and S&P CNX Nifty Management Researcher (ISSN 2230-8431), Vol. XX, No. 4, April-June 2014 30-Jun-14
18 Rosemary Varghese Book From receptive knowledge to productive proficiency (ISBN 978-3-639-66452-2), Scholar's Press, Germany 31-Dec-14
19 Saji George Case Unfolding Entrepreneurship Cases in Management, IIM Ahmedabad 31-Dec-14
20 Siby Jose Paper Presentation Movies in the MBA classroom: Impact study of an Experiment 14th international conference on Knowledge, Culture and Change in Organizations, SAID Business School, U.K., 4 August 2014. 4-Aug-14
21 Simon Jacob C Journal Lean on time and production efficiency Journal of Supply Chain Management Systems (ISSN 2277-1387), Vol 3, Issue 4 31-Oct-14
22 Smitha Siji Journal Positive influence of price in FMCG buying decision International Journal of Retailing and Rural Business Perspectives (Pezzottaite Journals) (ISSN: 2279-0934). Vol 3, No. 2, April-June 2014 30-Jun-14
23 Smitha Siji Paper Presentation Linking Customer Loyalty to Customer Satisfaction and Store Image 14th Eurasia Business and Economics Society (EBES) Conference, 25 October 2014, Barcelona, Spain 25-Oct-14
24 Smitha Siji Journal Variance in factors influencing buyer behaviour across various product categories in FMCGs Indian Journal of Marketing (ISSN 0973 - 8703), Vol 45, Issue 3. 31-Mar-15
25 Susan Mathew Paper Presentation Khaya Yehi hai Right Choice - The Influence of Sociolinguistics and transliteration in Advertisements National Seminar on New Trends in English Literature and Language, 30 April 2014, Noorul Islam University, Kumaracoil. 30-Apr-14
26 Susan Mathew Paper Presentation The impact of Sociolinguistics in Transliterated Advertisements International Conference-cum-workshop, jointly organized by Sree Narayana College of Education, Mahe and English Language Teachers Interaction Forum, 26-28 December 2014. 28-Dec-14
27 Susan Mathew Book Chapter Khaya yehi hai right choice-The influence of sociolinguistics and transliteration in advertisements Proceedings of national seminar on new trends in English literature and language (ISBN 978-81-929117-2-4) 31-Dec-14
28 Veeva Mathew Journal Loyalty intentions: Does the effect of commitment, credibility and awareness vary across consumers with low and high involvement? Journal of Indian Business Research (ISSN 1755-4195),Vol 6, No. 3 30-Sep-14
29 Imran Ahmed Khan Major Research Project Urban solid waste disposal: Problems and issues - A case study of Cochin UGC, Amount - Rs.699600/- for 3 years. 31-Dec-15
30 Minimol M. C Major Research Project Entrepreneurial competency development and social enterpreneurship: The catalyst role of SHGs in coastal Kerala Indian Council of Social Science Research (ICSSR), Amount - Rs 600000/- for 2 years. 31-Dec-14
31 Deepak Babu Minor Research Project A Study on antecedents influencing different learning style preference among urban and rural students in Kerala UGC, Amount - Rs 55000/- 31-Dec-14
32 Smitha Siji Journal Linking customer Loyalty to Customer Satisfaction and Store Image Rajagiri Management Journal (ISSN 0972-9968), Vol 8, Issue 2 31-Dec-14
33 Siby Jose Newspaper Turbulent times ahead for information technology sector in Kerala? Indian Express 19-Feb-15
34 Harish B Book Review The Definitive Book of Branding Kartikeya Kompala, Sage Publications (2014) in Rajagiri Management Journal (ISSN 0972-9968), Vol 8, Issue2 31-Dec-14
35 Manoj Mathew Consultancy Employee Satisfaction and Work Environment Survey Cochin Shipyard Ltd., Amount: Rs 190000/- 31-Dec-14
36 Binoy Joseph Consultancy Employee Satisfaction and Work Environment Survey Cochin Shipyard Ltd., Amount: Rs 190000/- 31-Dec-14
37 Manoj Mathew Consultancy Establishment of SMILES (Employee assistance service) Federal Bank Ltd., Amount : Rs.15000/ per month 31-Dec-14
38 Binoy Joseph Consultancy Establishment of SMILES (Employee assistance service) Federal Bank Ltd., Amount : Rs.15000/ per month. 31-Dec-14
39 Harish B Consultancy Market research project : Distribution Fairway General Trading, Amount : Rs 14000/- 31-Dec-14
40 Joji Alex Journal The role of Consumer knowledge dimensions on country of origin effects: An enquiry of fast-consuming product in India Vision - The Journal of Business Perspectives (ISSN 0972-2629), Vol 19, No.1, MDI-Sage Publications. 31-Mar-15
41 Imran Ahmed Khan Paper Presentation Pressures and Mental Health of College Students ICSSR National Seminar on Issues of Mental Health Education, North-Eastern Hill University, Shillong, 26-27 Febuary 2015. 27-Feb-15
42 Imran Ahmed Khan Paper Presentation A Review on the relevance of Life Skills Education for College Students International Conference on Quality of Higher Education in Indian and Global Context, North-Eastern Hill University, Shillong, 18-19 March 2015. 19-Mar-15
43 Shirley Rita Luiz Paper Presentation Child abuse in India International Social Sciences Conference, VIVES University College, Belgium 4-Apr-14
44 Jaedong Kang Paper Presentation Economics and Big Data International Conference on Innovations in Business and Finance, Commerce Association of India, St. Peter's College, Kolancherry, Kerala 29-May-15
45 Bejoy John Thomas Book Review The big data-drivenbusiness: How to use big data to win customers, beat competitors and boost profits Russel Glass and Sean Callahan, John Wiley & Sons, New Jersey, 2015 in Rajagiri Management Journal (ISSN 0972-9968), Vol 9, Issue1 30-Jun-15
46 Minimol M. C Journal Overconfidence, risk tolerance and investment strategy: A study of capital market investors in India Rajagiri Management Journal (ISSN 0972-9968), Vol 9, Issue 1 30-Jun-14
47 Smitha Siji Journal Impact on social media in education International Journal of Applied Services Marketing Perspectives (ISSN 2279-0977), Vol 4, No. 1, January-March 2015 31-Mar-15
48 Deepak Babu Minor Research Project

A Study on antecedents influencing different learning style preferences among urban & rural students in Kerala . Executive Summary

UGC letter No. MRP (H)-1335/13-14/KLMG054/UGC-SWRO 28-Mar-14
49 Joji Alex Consultancy

Study on small appliances market in kerala

FELTRON, Rs 230,000 1-Jul-13
50 Binoy Joseph Consultancy

Certification programme

Federal Bank , Rs 100,000 1-Jul-14
51 Consultancy

Retirement Planning Programme - SMILES

Federal Bank , Rs 110,000 14-Jan-16
52 Consultancy

Retirement Planning Programme - Odyssey

Federal Bank, Rs 100,000 12-Feb-16
53 Minor Research Project

Workshop Grant-Research Methodology and Statistical Analysis 

UGC, SEM-1161/14-15/KLMG054/UGC-SWRO(Management) 19-Jan-15
54 Minor Research Project

National Conference - Adapting education to modern needs - Legacy of swami vivekananda

SEM-0996/13-14/KLMG054/UGC-SWRO(Education), UGC , Rs 140,000 28-Mar-14
55 Roshna Varghese Minor Research Project

National Seminar Grant-Research Methodology and statistical analysis: New Trends

22/AICTE/RIFD/SEM/(policy 4)209/2012-13, AICTE, Rs 116,000 13-Mar-13
56 Minimol M. C Journal

Effect of Dividend Policy on Shareholder’s Wealth: A Study of IT and Banking Industry in India

Finance India, ABDC C 1-Mar-17
57 P. Balakrishnan Menon Journal
The influence of e-relationship quality and e-service quality on customer loyalty in the context of Flipkart online retailer services
Research article entitled “The influence of e-relationship quality and e-service quality on customer loyalty in the context of Flipkart online retailer services”, published in the Journal of Customer Behaviour, 2018, Vol. 17, No. 1-2, pp.121-137, DOI: http://dx.doi.org/10.1362/147539218X15333820725155 ISSN1475-3928 print /ISSN1477-6421 online © Westburn Publishers Ltd. This is ABDC C category publication. 26-Sep-18
58 P. Balakrishnan Menon Journal

Determining factors of brand attitude towards private label fashion wear

Research article entitled “Determining factors of brand attitude towards private label fashion wear”, published in the Journal of Management Research, Vol. 17, No. 4, pp. 232-243, DOI: http://web.b.ebscohost.com/ehost/detail/detail?vid=0&sid=81ccff46-7aba-4f8e-bae0-ef6b287a30cc%40sessionmgr102&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=128562277&db=bth online @ South Asia Publications. Available online at www.ebsco.com This is ABDC C category publication. 12-Nov-18