Joji Alex - Associate Professor

Email-ID : jojialex@rajagiri.edu

He is a post-graduate in Business and Economics and teaches in the domain of marketing. He has presented papers in Marketing, Education and Strategy in national and international conferences. He is awarded his doctorate in management studies, which is titled-Compulsive buying behaviour and its relationship on credit default . He has more than a dozen publications to his credit in National/International Journals of repute.His present research interest includes brand management, and different aspects of consumer behaviour.He is intensely associated with the training and consultancy wing of Rajagiri Center for Business Studies and has undertaken various trainings, consultancy and research projects. He has been a Visiting International Scholar at the Western Michigan University, Kalamazoo, USA.

Educational Qualification

MA (Economics), MBA, Ph. D
 

Training / Research Projects / Consultancy / MDP conducted

Training:
1. Alex, Joji(June 2011), Topic of training-Selling successfully at Coir Board, Programme- Salesmanship-beyond customer delight for the sales team of Coir Board, Dates- June 14-15,2011.
2. Alex, Joji (Feb. 2012), Topic of training-Knowing necessary financials and impact of ASEAN on coconut farming, Programme-Training programme for coconut producers society leaders jointly organised with Coconut development board ,Ernakulam, Dates- Feb 22-24,2012.
Consultancy:
3. Alex, Joji ;Veeva, Mathew;Smitha,siji(Feb. 2009), Topic of consultancy- Top 20 manufacturing brands in kerala, Programme-Dhanam business magazine, Ernakulam, Vol 21,No 3.
4. Alex, Joji; Rakesh Krishnan; Anand Sasidaran (Jan. 2010), Topic of consultancy- Top 20 manufacturing brands in kerala, Programme-Dhanam business magazine, Ernakulam, Vol 22,No 1and 2.
5. Alex, Joji; Veeva Mathew; Manoj Menon (May. 2011), Topic of consultancy- Top 20 manufacturing brands in kerala, Programme-Dhanam business magazine, Ernakulam, Vol 23 ,No 10.
6. Alex, Joji ;Veeva Mathew; Manoj Menon (Aug/sep. 2011), Topic of consultancy- Top 05 retail brands in kerala, Programme-Dhanam business magazine(Onam issue), Ernakulam, Vol 22 ,No 16 and 17.
7. Alex, Joji (2009), Developed a monitoring module and performance tracking device for Wayanadu Organic Agro Farming Pvt. Ltd (AOFG) through Rajagiri Outreach.
Paper presentations in International conference / proceeding:
8. Alex, Joji (2007),Compulsive buying behaviour in Indian consumers and its impact on credit default-An emerging paradigm, International marketing conference on marketing and society, IIMK, April 8-10,2007,pp545-562.
9. Alex, Joji (2008), Compulsive buying behaviour and credit default probability, International conference on Globalisation, development, public policy and management: Emerging issues, DMS, Kannur University, March 9-10, 2008.
10. Alex, Joji (2009),Perceived effectiveness of instructional methods and instructor characteristics on management student learning, Ninth international conference on operations and quantitative management, Loyola Mary Mount University, Los Angeles, June 27-30,pp 224-231.
11. Alex, Joji (2011), Leadership style of school head masters and its influence on the organisational commitment of subordinate teachers: A study among school teachers in kerala, Exploring leadership and learning theories in Asia (ELLTA) conference 2011, Feb 15-17, Malaysia University.
12. Alex, Joji (2011), The Greening of Business: A sustainable differentiator? Intersections: Strategy across traditional boundaries, International seminar RCBS, Jan 10, 2011.
    Minor research project: Alex, Joji (2009), Mall mania and the changing retail buying behaviour with reference to shoppers in kochi- completed the minor project from June 2009 to Oct 2010, MRP (H)-590/08-09/KLMG054/UGC-SWRO.
 

Publication ( Book / Article / Case ) / Paper Presentations

Publications Post award of PhD (2011 to 2016)

1.     Alex, Joji (2016), Brand-extension price premium: An enquiry of the role of perceived Fit among users of a consumer durable in India, Indian Journal of Marketing, Vol 44.8, August 2016

2.     Alex, Joji (2016), Attitude and purchase intention towards counterfeit products: An enquiry among consumers in India, Vilakshan vol.12.2, September 2015

3.     Alex, Joji (2015), The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India, Vol 19.1, pp 1-12, Vision: Journal of Business Perspective, Sage.

4.     Alex, Joji (2014), The Effects of Workplace Dimensions on Job Satisfaction and Organizational Commitment, Journal of  Organization and Human Behaviour (ISSN 2277-3274), Vol 3, Issue 2 & 3, Apr-July 2014 

5.     Alex, Joji (2013), Impact of Workplace Spirituality on Corporate Financial Performance, Prabandhan: Indian Journal of management, 6(9), 5-15, Vol 6.9 September 2013.

6.     Alex, N. Joji; Joseph, Ashwin(2012)Hedonic Versus Utilitarian Values: The Relative Importance of Real and Ideal Self to Brand Personality and Its Influence on Emotional Brand, Vilakshan: The XIMB Journal of Management;Sep2012, Vol. 9 Issue 2, p77

7.     Alex, Joji (2012),An Enquiry into Selected Marketing Mix Elements and Their Impact on Brand Equity, The IUP Journal of Brand management, June 2012, ISSN 0972-9097

8.     Alex, Joji (2011)Big Spending, Compulsive Buying and Externality: An understanding into the buying behaviour and credit card usage pattern in India, ISBN-13: 978-3845472447, Publisher: LAP LAMBERT Academic Publishing (September 19, 2011) (BOOK)

Publications before award of PhD (2008 to 2011)

1.     Alex, Joji (2011), Leadership style of school head masters and its influence on the organisational commitment of subordinate teachers: a study among school teachers in kerala, GBAMS-Vidushi, July-dec, 2011, Vol 3.2, pp-29-36, ISSN-0974-6374.
2.     Alex, Joji (2008), Does compulsive buying affect credit card defaults? Vision-The Journal of business perspective, MDI, Gurugaon,Vol 12.4, Oct-dec 2008,pp 23-32,ISSN-0972-2629.

3.     Alex, Joji (2009), Are shoppers compulsive buyers? Erudition-The Albertian journal of management, Vol 3.2 July 2009, pp 60-66, ISSN-0973-7839.

4.     Alex, Joji (2010), Enhancing student learning in b-schools-An enquiry? The ICFAI Journal of Higher Education, Vol 5.1.2Feb-mar 2010, pp 33-40, ISSN-0973-3744.

5.     Alex, Joji (2011), Does mobile advertising create a bang? Asia pacific journal of marketing and retail management,Vol 2.3 Oct 2011, pp589-597, ISSN-0976-7193.

6.     Alex, Joji (2011), Does credit card usuage enhance defaults among compulsive buyers? Indian journal of marketing, Vol 41.6 June 2011,pp-3-12,ISSN-0973-8703.

7.     Alex, Joji (2011), Turnover intentions: perspectives of IT professionals in kerala, The IUP Journal of organisational behaviour, Vol 10.1 January 2011,pp-18-41.ISSN-0972-687X.


8.     Alex, Joji (2011), Consumer evaluations of product line brand extension, The IUP Journal of brand management, Vol 8.1 mar 2011, pp 22-35.ISSN-0972-9097

Training Attended / Seminar / Workshop / Refresher

1. Alex, Joji (2011), Financial sector- Emerging trends and challenges in the 21st century, International conference Feb 1, 2011.
2. Alex, Joji (2009), National conference on communications in global business...the changing spectrum, RCBS, Sep 25, 2009.
3. Alex, Joji (2011), Volunteer for Tree census 2010, Corporation of Cochin.
4. Alex, Joji (2011), Organised - Intersections: Strategy across traditional boundaries, International seminar RCBS, Jan 10, 2011.
    Training programme attended:
1. UGC orientation programme for aided college teachers at Academic staff college, Thiruvanthapuram, University of Kerala, May 3- 30, 2008.
2. UGC refresher course for aided college teachers at Academic staff college, Jamia Millai Islamia, New Delhi, May 6- 27, 2009.
 1. Alex, Joji (2011), Leadership style of school head masters and its influence on the organisational commitment of subordinate teachers: a study among school teachers in kerala, GBAMS-Vidushi, July-dec, 2011, Vol 3.2, pp-29-36, ISSN-0974-6374.
2. Alex, Joji (2008), Does compulsive buying affect credit card defaults? Vision-The Journal of business perspective, MDI,Gurugaon,Vol 12.4,Oct-dec 2008,pp 23-32,ISSN-0972-2629.
3. Alex, Joji (2009), Are shoppers compulsive buyers? Erudition-The Albertian journal of management, Vol 3.2 July 2009, pp 60-66, ISSN-0973-7839.
4. Alex, Joji (2010), Enhancing student learning in b-schools-An enquiry? The ICFAI Journal of Higher Education, Vol 5.1.2Feb-mar 2010, pp 33-40, ISSN-0973-3744.
5. Alex, Joji (2011), Does mobile advertising create a bang? Asia pacific journal of marketing and retail management, Vol 2.3 oct 2011, pp589-597, ISSN-0976-7193.
6. Alex, Joji (2011), Does credit card usuage enhance defaults among compulsive buyers?, Indian journal of marketing, Vol 41.6 June 2011,pp-3-12,ISSN-0973-8703.
7. Alex, Joji (2011), Turnover intentions: perspectives of IT professionals in kerala, The IUP Journal of organisational behaviour, Vol 10.1 January 2011,pp-18-41.ISSN-0972-687X.
8. Alex, Joji (2011), Consumer evaluations of product line brand extension, The IUP Journal of brand management, Vol 8.1 mar 2011, pp 22-35.ISSN-0972-9097.
 

Training Attended / Seminar / Workshop / Refresher

1. Alex, Joji (2011), Financial sector- Emerging trends and challenges in the 21st century, International conference Feb 1, 2011.
2. Alex, Joji (2009), National conference on communications in global business...the changing spectrum, RCBS, Sep 25, 2009.
3. Alex, Joji (2011), Volunteer for Tree census 2010, Corporation of Cochin.
4. Alex, Joji (2011), Organised - Intersections: Strategy across traditional boundaries, International seminar RCBS, Jan 10, 2011.
    Training programme attended:
1. UGC orientation programme for aided college teachers at Academic staff college, Thiruvanthapuram, University of Kerala, May 3- 30, 2008.
2. UGC refresher course for aided college teachers at Academic staff college, Jamia Millai Islamia, New Delhi, May 6- 27, 2009.