Bejoy John Thomas - Associate Professor

Email-ID : bejoy@rajagiri.edu

A researcher and marketing consultant with industrial & academic experience. He is a approved PhD  guide for Bharathidasan University and is presently guiding 5 PhD research scholars in Marketing. He has helped Femina Group of companies to launch a successful retail outlet ‘FSM’ in Trichy through his consulting work. He is in the advisory board of Femina Shopping Mall (Textile  Division). He worked in the Textile Industry for 3 years both in threads & Garments. He has a academic experience of 16 years. He was the head of department for Master of Foreign Trade at Kodiakanal Christian College, Kodiakanal for 2 years. He also served Jamal Mohamed College, Trichy, as assistant professor, associate professor and head of department for 13 years. His PhD research work was in the area of ‘Brand Personality’. He has qualified UGC- NET for Lectureship in Management

Educational Qualification

M.B.A, M.Phil, P.hD

Training / Research Projects / Consultancy / MDP conducted

  1. A consultancy work on Feasibility of a Shopping Mall in Trichy for Femina Group of Companies, 2003
  2. A consultancy work on Feasibility of Starting a Entertainment based Mall in Trichy for Femina Shopping Mall ( Retailing Division of Femina Group of Companies), 2007
  3. A consultancy work on Feasibilty of opening Factory outlets in Tier II and Tier III cities for Femina Shopping Mall ( Retailing Division of Femina Group of Companies), 2008
  4. A consultancy work on Feasibility of opening speciality store for imitation jewellery in Trichy for Femina Shopping Mall ( Retailing Division of Femina Group of Companies), 2008
  5. Training programme on “Service Marketing” for Department of Cooperative Society officers at Jamal Mohamed College, Trichy, 2008.
  6. A consultancy work on Benchmarking HRD practices of FSM,Trichy with other leading Textile retailers in Trichy for Femina Shopping Mall ( Retailing Division of Femina Group of Companies), 2009
  7. A consultancy work on Analysis of Home Furnishing market in Trichy for Femina Shopping Mall ( Retailing Division of Femina Group of Companies), 2010
  8. Two Training programmes for Department of Posts and Telegraphs on “Marketing ” at Main office, Trichy, 2010
  9. Conducted a workshop on “Statistical Tools Implementation” at Heber Institute of Management Studies, Trichy, 2013

Publication ( Book / Article / Case ) / Paper Presentations

Publications

  1. A study on showroom effectiveness with respect to Bata India Ltd Jamal Academic Research Journal, Vol. 1, No. 2, 2004
  2. A Study on providing urban amenities in Gudalore rural area in Trichy District according to vision 2020 of A.P.J.Abdul Kalam Jamal Academic Research Journal, Vol. 2, No. 1, 2005
  3. Financial and Marketing assistance for entrepreneurs Book Titled “ Current trends in entrepreneurship”,Deep & Deep Publications Pvt. Ltd., 2005
  4. A study on Feasibility of starting a New Entertainment Based Retail Mall in Trichy Jamal Academic Research Journal, Vol. 4, No. 2, 2007
  5. A Study on Brand Personality of Close up brand in Trichy District Indian Journal of Marketing, Vol XXX VIII, 2008
  6. A Study on Brand Personality of Colgate brand in Trichy District ,Vikalpa, Vol 33.3, 2008
  7. An empirical study on variation in visitors motivation to visit a Theme park, Journal of contemporary Management research, Vol 4, Issue 1, 2010
  8. “Business to Business Marketing” Book for M.B.A Distance education of Bharathidasan University, Trichy, 2010
  9. Modeling the Evaluation of Customer Based Brand Equity of Two wheelers Asian Journal of Research in Business Economics and Management, Vol 2, Issue 5, 2012
  10. Evaluating AAKER’S Brand Equity Model for Four Wheelers Asian Journal of Research in Business Economics and Management, 2012
  11. Testing the weak form efficiency of Indian Stock Market with special reference to BSE SCMS -Indian Journal of Management, 2012
  12. Modeling the Evaluation of Customer Based Brand Equity of Two wheelers Advances in Management, Vol. 5(6), 2012
  13. Validation and Evaluation of Burnout among Nurses International Journal of Research in Commerce, Economics & Management, Vol(2), Issue 5, 2012
  14. A study on institution Brand Engagement of MBA students in Tiruchirappalli, The Journal Contemporary Management Research, Special Issue, 2012
  15. The Critical role of Faculty Engagement in Business Management Programs, The Journal of Applied Management and Investments, Vol 3, 2012
  16. A New Procedure of Clustering Based on Multivariate Outlier Detection, Journal of Data Science 11(2013),69-84, 2013
  17. Sales force engagement model for insurance companies in India, Book to be published  by Indian Institute of Management, Kozhikode, 2013   Paper Presentations 1)    Presented a paper titled “E – Commerce in India and Canada” ,XVIII IACS International        Conference at Gurukul Kangri University, Haridwar, Uttaranchal, 2002
  18. The paper titled “ Designing A Patient Engagement Scale For Eye Care Patients Using Exploratory And Confirmatory Factor Analysis" has been shortlisted for publication in IIMB Management Review based on paper presentation made at the Data Analytics conference conducted by IIMB. Presently the paper is under review, 2014
  19. “ Fuzzy Clustering approach to Employer Brand Positioning – An Indian Employer Study “, Accepted for publication in Journal of Academic Research in Economics ( JARE),2014
  20. Published a paper titled “ Work life Balance” in  a Book “ Issues & Solutions in Work Life Balance” , Archers and Elevators Ltd., 2014

Paper Presentations

  1. Presented a paper titled  “ India centric management”, National conference organized by Canara Bank School of Management Studies in associatrion with Bangalore University, 2002
  2. Presented a paper titled “ Prospects for cultural industries in Asia Pacific in an era of Globalisation &  the impact of Globalisation & consumerism on consumer behavior in Asia Pacific region” XIX Indian Association of Canadian Studies  International conference at University of Mysore, 2003
  3. Presented a paper titled “Branding in India and Canada: Challenges due to diversity”, XX Indian Association of Canadian Studies  International conference at University of Rajasthan, Jaipur, 2004
  4. Presented a paper titled  “The effect of Technological Advances on the retailing industry in Canada and India”, XXI  Indian Association of Canadian Studies  International conference at Osmania University, Hyderabad, 2005
  5. Seminar Convener for a AICTE sponsored National Seminar Titled “ Retailing Strategies for Indian Market “ at Jamal Institute of Management, 2005
  6.  Presented a paper titled “Combating Environment Degradation in India & Canada” ,XXII  Indian Association of Canadian Studies  International conference at University of Madras, Chennai, 2006
  7. Seminar Convener for a AICTE sponsored National Seminar titled “Changing Paradigms  in Services Marketing”  at Jamal Institute of Management, 2007
  8. Presented a paper titled “An empirical study on variation in visitors motivation to visit a theme park” ATHENAEUM 2010 organized by Bharathidasan Institute of Management(B.I.M), 2010
  9. Chaired a session on “ Strategic Human Resource Management : Perspectives and practices” UGC Sponsored national seminar organized by PG and research & department of Human Resource Management, St Josephs College, Trichy, 2010
  10. Organized a National Seminar on Management at Jamal Institute of Management, 2011
  11. Presented a paper titled ”A study on Institution Brand Engagement of MBA students in Tiruchirappali” , VI International Conference on Management Research organized by CECMAR, BIM, Trichy, 2012
  12. Presented a Paper titled” Examining the relationship between student course engagement, institutional brand engagement and student academic performance among MBA students in Tiruchirappalli”, 4th conference on Excellence in Research and Education organized by Indian Institute of Management, Indore, 2012
  13. Organized a National Seminar on Finance at Jamal Institute of Management National Seminar on Finance at Jamal Institute of Management, 2012
  14.  Presented a paper titled “A Study On The Effects Of Patient Engagement Strategies for Better    Treatment Outcomes”, 8th Annual  National Conference PRISM 2013, ‘ Making Health Care Patient Centered’ at LAICO Aravind Hospital, Madurai, 2013  
  15. Presented a paper titled “ Designing A Patient Engagement Scale For Eye Care Patients Using Exploratory And Confirmatory Factor Analysis" in the Data Analytics conference organized by IIM Bangalore, 2013
  16. Presented a paper titled  “ Fuzzy Clustering approach to Employer Brand Positioning “in the Data Analytics conference organized by IIM Bangalore, 2013
  17. Presented a paper Titled “ Reaching the Subaltern – A study based on the money markets in Tamil Nadu” in the International Conference of Research in Marketing, organized by IIT Delhi , Curtin University & XLRI Business School , 2013

Reviewed Article

  1. An article titled “The Use of the Job Enrichment Technique for Decision-Making in Higher Education: The case of the Philippines” was reviewed for South African Journal of Human Resource Management, 2014

Training Attended / Seminar / Workshop / Refresher

  1. FDP organized by Karunya Institute of Technology & Science on Multivariate Statistical Tools for Research using SPSS Package, 2003
  2. QIP organized by IIT Madras  on Services Management, 2005
  3. Workshop on “ Curriculum Development and Evaluation” TANCHE and UGC Sponsored Three Day Workshop organized  by UGC-Academic    Staff College, Bharathidasan University, 2006
  4. Workshop on “Data Analysis for Management Research” FDP organized by Indian Institute of Management, Kozhikode, 2008
  5. Programme on “ Strategic Management for Teachers: Foundation Course Executive Education Programme organized by IIM, Bangalore, 2009
  6. Attended a seminar on “Quality Enhancement in Teaching, Research and Extension in Higher Education Institutions- Prospects and Problems” NAAC sponsored national seminar organized by Internal Quality Assurance cell, Jamal Mohamed College, Trichy, 2010
  7. Attended a seminar on “ Creating Competitiveness to excel in higher education – a TQM approach” Seminar organized by Internal Quality Assurance Cell, Jamal Mohamed College, Trichy., 2010
  8. National Seminar on Examination Reforms organized by Jamal Mohamed College, Trichy, 2012
  9. UGC Sponsored Seminar on “ Teaching, Learning and Research in Higher Education – Excellence and Beyond Excellence” organized by IQAC Jamal Mohamed College, Trichy, 2012
  10. Workshop on “Reforms of Undergraduate and Postgraduate Curriculum for enhancing Employability” for Members of Board of Studies organized by Curriculum Development Cell, Bharathidasan University, Tiruchirappalli, 2013

Professional Membership / Certification

1)    Member of Board of Governors of MBA programme of Jamal Institute of Management
2)    Member Board of Studies of Bharathidasan University in Management (PG)
3)    Member Board of Studies of Bishop Heber College, Trichy & Jamal Institute of Management, Trichy.
4)    Member of Academic Council of Jamal Mohamed College, Trichy
5)    Member of Internal Quality Assurance Cell of Jamal Mohamed College, Trichy.
6)    Advisory member of Femina Shopping Mall (Textile Division)
7)    Institutional Member of CII, Trichy
8)    Life Time Member of Indian Association of Canadian Studies