Research & Publications

Rajagiri Centre for Business Studies (RCBS) encourages its faculty members and students to undertake cutting-edge research in different functional areas of management. For the purpose, it has put in place a centre for accessing funds, research assistance, databases and computing facilities. RCBS also provides for dissemination of research findings through faculty participation in national and international conferences and symposia, and publication in leading journals, newspapers and books.The publications, paper presentations and research projects by the faculty from academic year 2014-15 are given below.

Research Publications

Sl.no Name of Faculty Course Type of Publication Title of Publication Publisher Details Published Date
1 Jose Pius Nedumkallel PGDM Paper Presentation

Effects of Customer Brand Relationship on Brand Advocacy in Indian Health Care Sector

Conference on Brand Management at IIT Delhi 16-Apr-16
2 Jose Pius Nedumkallel PGDM Book Review

Book Review on Learning Digital: Turning Technology into Business Transformation

Rajagiri Management Jounal, ISSN 0972-996 22-Mar-16
3 Abhilash G Nambudiri PGDM Journal Low-income Housing: A Perspective on India's Urban Poor The International Journal of Social Sustainability in Economic, Social and Cultural Context (ISSN 2325-1115), Volume 11, Issue 3 30-Sep-15
4 PGDM Paper Presentation Greek Crisis Berchmans Economics Association, St. Berchmans College, Changanacherry, Kerala, 4 September 2015. 4-Sep-15
5 PGDM Newspaper What does the improvement in India's BoP mean? Financial Express 3-Jul-15
6 Bejoy John Thomas MBA Book Review The big data-drivenbusiness: How to use big data to win customers, beat competitors and boost profits Russel Glass and Sean Callahan, John Wiley & Sons, New Jersey, 2015 in Rajagiri Management Journal (ISSN 0972-9968), Vol 9, Issue1 30-Jun-15
7 Jaedong Kang MBA Paper Presentation Economics and Big Data International Conference on Innovations in Business and Finance, Commerce Association of India, St. Peter's College, Kolancherry, Kerala 29-May-15
8 Deepak Babu MBA Journal Invisible barriers to Success - The impact of self esteem on the academic performance of B-school students International Journal of Human Resource Research Review ( ISSN: 2320-9704 ) Vol: 2, Issue 4 30-Apr-15
9 Smitha Siji MBA Journal Variance in factors influencing buyer behaviour across various product categories in FMCGs Indian Journal of Marketing (ISSN 0973 - 8703), Vol 45, Issue 3. 31-Mar-15
10 Joji Alex MBA Journal The role of Consumer knowledge dimensions on country of origin effects: An enquiry of fast-consuming product in India Vision - The Journal of Business Perspectives (ISSN 0972-2629), Vol 19, No.1, MDI-Sage Publications. 31-Mar-15
11 Smitha Siji MBA Journal Impact on social media in education International Journal of Applied Services Marketing Perspectives (ISSN 2279-0977), Vol 4, No. 1, January-March 2015 31-Mar-15
12 Imran Ahmed Khan MBA Paper Presentation A Review on the relevance of Life Skills Education for College Students International Conference on Quality of Higher Education in Indian and Global Context, North-Eastern Hill University, Shillong, 18-19 March 2015. 19-Mar-15
13 Imran Ahmed Khan MBA Paper Presentation Pressures and Mental Health of College Students ICSSR National Seminar on Issues of Mental Health Education, North-Eastern Hill University, Shillong, 26-27 Febuary 2015. 27-Feb-15
14 Siby Jose MBA Newspaper Turbulent times ahead for information technology sector in Kerala? Indian Express 19-Feb-15
15 Bejoy John Thomas MBA Journal Assessing and scheming the brand management curriculum of MBA program in Tiruchirappalli colleges, from the standpoint of brand managers International Journal of Management (ISSN 0976-6502), Vol 6, Issue 1 31-Jan-15
16 Abhilash G Nambudiri PGDM Paper Presentation Low-income Housing:A persspective on India's urban poor International conference on Environmental, Cultural, Economic and Social Sustainability on 21-23 January 2015 at Copenhagen,Denmark 23-Jan-15
17 Harish B MBA Newspaper From tectonic shifts to trends The Economic Times 20-Jan-15
18 Imran Ahmed Khan MBA Paper Presentation A Study on Mental Health and Self-Efficacy of Adolescents in Tura, Meghalaya DYUTI 2015 held from 7th to 9th January 2015 at Rajagiri valley campus, Kochi 9-Jan-15
19 Harish B MBA Newspaper 9 Things marketers need to do The Hindu Business Line 2-Jan-15
20 Anil Kumar K MHRM Textbook Organisational Behaviour BBA Semester III, Calicut University 31-Dec-14
21 Bejoy John Thomas MBA Book Chapter Work-life balance and stress Issues and solutions of work-life balance (ISBN 978-81-923134-3-6) 31-Dec-14
22 Harish B MBA Case Surviving with Advertising Sharks Case Centre Database, Case Number is 514-119-1 31-Dec-14
23 Jose K. Puthur PGDM Textbook Operations Management BBA V Semester Calicut University. 31-Dec-14
24 K G Jose PGDM Textbook Operations Management BBA Semester V, Calicut University 31-Dec-14
25 K G Jose PGDM Textbook Organisational Behaviour BBA Semester III, Calicut University 31-Dec-14
26 Minimol M. C MBA Book Banking and Micro Finance in India ISBN 978-81-7708-401-6, New Delhi. 31-Dec-14
27 Rakesh Krishnan MBA Journal Implementing Corporate Sustainable Development: A case of an SME from India South Asian Journal of Business and Management Cases ( ISSN 2277-9779), Vol 3, No. 2. 31-Dec-14
28 Rakesh Krishnan MBA Journal A Study of exchange rates behavior and Stock market Volatility in Indian markets Review of Social Sciences (ISSN 0974- 9004), Vol XV, No. 2, July-December 2014 31-Dec-14
29 Rosemary Varghese MBA Book From receptive knowledge to productive proficiency (ISBN 978-3-639-66452-2), Scholar's Press, Germany 31-Dec-14
30 Saji George MBA Case Unfolding Entrepreneurship Cases in Management, IIM Ahmedabad 31-Dec-14
31 Susan Mathew MBA Book Chapter Khaya yehi hai right choice-The influence of sociolinguistics and transliteration in advertisements Proceedings of national seminar on new trends in English literature and language (ISBN 978-81-929117-2-4) 31-Dec-14
32 Smitha Siji MBA Journal Linking customer Loyalty to Customer Satisfaction and Store Image Rajagiri Management Journal (ISSN 0972-9968), Vol 8, Issue 2 31-Dec-14
33 Harish B MBA Book Review The Definitive Book of Branding Kartikeya Kompala, Sage Publications (2014) in Rajagiri Management Journal (ISSN 0972-9968), Vol 8, Issue2 31-Dec-14
34 Susan Mathew MBA Paper Presentation The impact of Sociolinguistics in Transliterated Advertisements International Conference-cum-workshop, jointly organized by Sree Narayana College of Education, Mahe and English Language Teachers Interaction Forum, 26-28 December 2014. 28-Dec-14
35 Harish B MBA Newspaper The top 5 buzz creators of 2014 The Hindu Business Line 25-Dec-14
36 Binoy Joseph MHRM Paper Presentation A critical review on the evolution, antecedents and outcomes of employee engagement International Conference on Innovative Practices in Business and Information Technology, Adarsh Institute of Managment and Information Technology, Bangalore, 15-16 December 2014. 16-Dec-14
37 Abhilash G Nambudiri PGDM Case Presentation S-Mart Retail - How to get Pricing Right Global Summit on Management Cases organized by IIM, Raipur on 12 & 13 Dec 2014 13-Dec-14
38 Minimol M. C MBA Paper Presentation Overconfidence, Risk tolerance and Investment Strategy Adoption of Capital Market Investors World Finanace and Banking Symposium, Singapore, 12-13 December 2014. 13-Dec-14
39 Pramodh U Korula PGDM Paper Presentation Communicator's Use of Communication: Exploring How Professional Communicators View, Understand, and Practice Communication National Communication Association 100th Annual Convention 2014, Chicago, 20-23 November 2014 23-Nov-14
40 Simon Jacob C MBA Journal Lean on time and production efficiency Journal of Supply Chain Management Systems (ISSN 2277-1387), Vol 3, Issue 4 31-Oct-14
41 Binoy Joseph MHRM Paper Presentation Psychological climate and its relationship with employee engagement: A study on employees in travel organisations in Karnataka International Conference on Futuristic Innovtions and Challanges to Diversity Managment, Emerging Technologies and Sustainability for Inclusive Industiral Growth, ICFIDM - 2014, Jyoti Nivas College, Bangalore, October 30-31, 2014. 31-Oct-14
42 Smitha Siji MBA Paper Presentation Linking Customer Loyalty to Customer Satisfaction and Store Image 14th Eurasia Business and Economics Society (EBES) Conference, 25 October 2014, Barcelona, Spain 25-Oct-14
43 Rakesh Krishnan MBA Journal Measuring Investment Importance Perception in Equity Shares: A Scale for Individual Investors Drishtikon (ISSN 0975-7422), Vol 6, No. 2, Mar-Sep 2014. 30-Sep-14
44 Veeva Mathew MBA Journal Loyalty intentions: Does the effect of commitment, credibility and awareness vary across consumers with low and high involvement? Journal of Indian Business Research (ISSN 1755-4195),Vol 6, No. 3 30-Sep-14
45 K G Jose PGDM Paper Presentation Impact of Global Macro-Trends on Indian Banking Emerging Trends in Banking Sector in the Globalized Scenario organized by Department of Commerce, EKNM Govt. College, Elerithattu, 26-27 August 2014 27-Aug-14
46 Siby Jose MBA Paper Presentation Movies in the MBA classroom: Impact study of an Experiment 14th international conference on Knowledge, Culture and Change in Organizations, SAID Business School, U.K., 4 August 2014. 4-Aug-14
47 Manoj Menon(on FIP) MHRM Paper Presentation Movies in the MBA classroom: Impact study of an Experiment 14th International Conference on Knowledge, Culture and Change in Organizations, SAID Business School, U.K., 4 August 2014. 4-Aug-14
48 Joji Alex MBA Journal The effects of workplace dimensions on job satisfaction and organizational commitment Journal of Organisation and Human Behaviour ( ISSN: 2277-3274 ) Vol 3, Issue 2 & 3, Apr-July 2014 31-Jul-14
49 Bejoy John Thomas MBA Journal Fuzzy Clustering Approach to Employer Brand positioning - An Indian Employer Study Journal of Academic Research in Economics (ISSN 2066-0855), Vol 6, No. 2 30-Jun-14
50 Rakesh Krishnan MBA Journal An Empirical Analysis of weekend effect on Indian Stock market with reference to Sensex and S&P CNX Nifty Management Researcher (ISSN 2230-8431), Vol. XX, No. 4, April-June 2014 30-Jun-14
51 Smitha Siji MBA Journal Positive influence of price in FMCG buying decision International Journal of Retailing and Rural Business Perspectives (Pezzottaite Journals) (ISSN: 2279-0934). Vol 3, No. 2, April-June 2014 30-Jun-14
52 PGDM Book Review From poverty to empowerment: India's imperative for jobs, growth, and effective basic services McKinsey Global Institute, February 2014, in Rajagiri Management Journal (ISSN 0972-9968), Vol 8, Issue 1, June 2014. 30-Jun-14
53 Minimol M. C MBA Journal Overconfidence, risk tolerance and investment strategy: A study of capital market investors in India Rajagiri Management Journal (ISSN 0972-9968), Vol 9, Issue 1 30-Jun-14
54 PGDM Newspaper India needs a tight vigil on BOP Financial Express. 10-Jun-14
55 PGDM Online Article Food for thought on Modi's inflation problem East Asia Forum 3-Jun-14
56 K G Jose PGDM Paper Presentation A Study on Gratitude Spirituality and Forgiveness among Higher Secondary Teachers in Trissur district International Conference on Innovations in business and Finance - ICIBF 2014 on May 23-24, 2014 24-May-14
57 PGDM Journal Invisible barriers to Success - The impact of self esteem on the academic performance of B-school students International Journal of Human Resource Research Review (ISSN: 2320-9704) Vol: 2, Issue 4 30-Apr-14
58 Imran Ahmed Khan MBA Journal Invisible barriers to Success - The impact of self esteem on the academic performance of B-school students International Journal of Human Resource Research Review ( ISSN: 2320-9704) Vol: 2, Issue 4 30-Apr-14
59 K G Jose PGDM Journal Financial inclusion and Rural Development: Challenges and Opportunities Journal of Seminar Papers - EXPLORATIONS (ISSN 2229 - 4783), Vol IV, Issue 2, April 2014 30-Apr-14
60 Susan Mathew MBA Paper Presentation Khaya Yehi hai Right Choice - The Influence of Sociolinguistics and transliteration in Advertisements National Seminar on New Trends in English Literature and Language, 30 April 2014, Noorul Islam University, Kumaracoil. 30-Apr-14
61 Shirley Rita Luiz MBA Paper Presentation Child abuse in India International Social Sciences Conference, VIVES University College, Belgium 4-Apr-14
62 Abhilash G Nambudiri PGDM Case S-mart retail: How to get pricing right Case Centre Database, Case No. 315-217-1/8. 7-Jul-05

Research Projects

Sl.no Name of Faculty Course Type of Publication Title of Publication Publisher Details Published Date
1 K G Jose PGDM Major Research Project Urban solid waste disposal: Problems and issues - A case study of Cochin UGC, Amount - Rs.699600/- for 3 years. 31-Dec-15
2 Imran Ahmed Khan MBA Major Research Project Urban solid waste disposal: Problems and issues - A case study of Cochin UGC, Amount - Rs.699600/- for 3 years. 31-Dec-15
3 Jose K. Puthur PGDM Major Research Project Urban solid waste disposal: Problems and issues - A case study of Cochin UGC, Amount - Rs.699600/- for 3 years. 31-Dec-15
4 Minimol M. C MBA Major Research Project Entrepreneurial competency development and social enterpreneurship: The catalyst role of SHGs in coastal Kerala Indian Council of Social Science Research (ICSSR), Amount - Rs 600000/- for 2 years. 31-Dec-14
5 PGDM Minor Research Project The Relationship of self-esteem on employability attributes of post graduate business management students UGC, Amount - Rs 50000/- 31-Dec-14
6 Abraham Babu PGDM Minor Research Project The Impact of the special economic zones on the economic and social front. A study conducted with special reference to the Cochin Special Economic Zone. UG, Amount - Rs 50000/- 31-Dec-14
7 Deepak Babu MBA Minor Research Project A Study on antecedents influencing different learning style preference among urban and rural students in Kerala UGC, Amount - Rs 55000/- 31-Dec-14
8 Manoj Mathew MBA Consultancy Employee Satisfaction and Work Environment Survey Cochin Shipyard Ltd., Amount: Rs 190000/- 31-Dec-14
9 Binoy Joseph MBA Consultancy Employee Satisfaction and Work Environment Survey Cochin Shipyard Ltd., Amount: Rs 190000/- 31-Dec-14
10 Manoj Mathew MBA Consultancy Establishment of SMILES (Employee assistance service) Federal Bank Ltd., Amount : Rs.15000/ per month 31-Dec-14
11 Binoy Joseph MBA Consultancy Establishment of SMILES (Employee assistance service) Federal Bank Ltd., Amount : Rs.15000/ per month. 31-Dec-14
12 Harish B MBA Consultancy Market research project : Distribution Fairway General Trading, Amount : Rs 14000/- 31-Dec-14
13 PGDM Major Research Project

The relationship of self-esteem on employability attributes of postgraduate business management students.  Executive Summary

UGC letter No. F. MRP (H)-1314/13-14/KLMGO54/UGC-SWRO 7-Jun-16
14 Deepak Babu MBA Minor Research Project

A Study on antecedents influencing different learning style preferences among urban & rural students in Kerala . Executive Summary

UGC letter No. MRP (H)-1335/13-14/KLMG054/UGC-SWRO 28-Mar-14
15 Manoj Mathew MHRM Consultancy
Need assessment study

 

KADUKUTTY GRAMA PANCHAYAT, Rs 900000 1-Jul-13
16 Bejoy John Thomas PGDM Consultancy

Study on distribution channel of Dhatri

DHATRI GROUP, Rs 50, 000 1-Jul-13
17 Joji Alex MBA Consultancy

Study on small appliances market in kerala

FELTRON, Rs 230,000 1-Jul-13
18 Binoy Joseph MBA Consultancy

Certification programme

Federal Bank , Rs 100,000 1-Jul-14
19 Manoj Mathew MHRM Consultancy

Employee counselling support

Federal Bank, Rs 100,000 4-Jun-14
20 Manoj Mathew MHRM Consultancy
Comptency Mapping
 
Federal Bank, Rs 100,000 10-Jul-15
21 Manoj Mathew MHRM Consultancy

CBI Workshop

CGH Earth, Rs 25,000 8-Jul-15
22 Binoy Joseph PhD MHRM Consultancy

HR Audit

CGH Earth, Rs 35,000 10-Jul-15
23 Manoj Mathew MHRM Consultancy

Diagnostic Review

KANCOR, Rs 150,000 10-Jul-15
24 Manoj Mathew MHRM Consultancy

Functional Competencies

Cochin Shipyard, Rs 550,000 10-Jul-15
25 Manoj Mathew MHRM Consultancy

Business Statistics and research methodology , Rs 100,000

Ernst & Young 10-Jul-15
26 Issac Varghese MHRM Consultancy

EVP, HR Decentralise, PCMM

Ooredoo, Oman, Rs 89, 68225 (Eighty Nine lakhs sixty eight thousand two hundred and twenty five) 10-Dec-15
27 Anil Kumar K MHRM Consultancy
Employee Engagement, Perambra
 
APOLLO TYRES LIMITED, Rs 43,860 15-Jan-16
28 Binoy Joseph PhD MBA Consultancy

Retirement Planning Programme - SMILES

Federal Bank , Rs 110,000 14-Jan-16
29 Binoy Joseph PhD MBA Consultancy

Retirement Planning Programme - Odyssey

Federal Bank, Rs 100,000 12-Feb-16
30 Manoj Mathew MHRM Consultancy

Employees satisfaction and work environment amoung the premenant employees.

Cochin Shipyard, Rs 110,000 18-Feb-16
31 Manoj Mathew MHRM Consultancy

Workshop on goal setting.

Cochin Shipyard, Rs 103500 11-Mar-16
32 Joseph I. Injodey PhD MBA Minor Research Project

Workshop Grant-Research Methodology and Statistical Analysis 

UGC, SEM-1161/14-15/KLMG054/UGC-SWRO(Management) 19-Jan-15
33 Joseph I. Injodey PhD MBA Minor Research Project

National Conference - Adapting education to modern needs - Legacy of swami vivekananda

SEM-0996/13-14/KLMG054/UGC-SWRO(Education), UGC , Rs 140,000 28-Mar-14
34 Smitha Siji PGDM Minor Research Project

Seminar Grant - Traditional concept of marketing in todays context

SEM-0996/13-14/KLMG054/UGC SWRO(Management), UGC, Rs 30,000 28-Mar-14
35 Roshna Varghese MBA Minor Research Project

National Seminar Grant-Research Methodology and statistical analysis: New Trends

22/AICTE/RIFD/SEM/(policy 4)209/2012-13, AICTE, Rs 116,000 13-Mar-13
36 Rosemary Varghese PGDM Major Research Project

MODROBS-Up gradation of existing computer lab

12/AICTE/RIFD/MOD(Policy-3)-160/2012-13, AICTE, Rs 1987500, (Ninteen lakhs eighty seven thousand five hundred) 30-Jul-13
37 Abhilash G Nambudiri PGDM Minor Research Project

Spatiotemporal Study of Inwards Migration of Low and Unskilled Workers to Kerala and Its Effects on Social and Physical Infrastructure. (Executive Summary)

UGC Minor Research Project 2407-MRP/15-16/KLMG054/UGC-SWRO 21-Feb-17